Spunlogic Presents on Email Psychology at Silverpop’s Digital Marketer Conference
Spunlogic, one of Atlanta's top interactive marketing & technology firms, recently presented at Silverpop’s Digital Marketer Conference. This marks the third year that Silverpop has hosted this conference, which brings a national audience of email marketing professionals to Atlanta.
(PRWEB) May 25, 2005 -- Spunlogic, one of Atlanta's top interactive marketing
& technology firms, recently presented at Silverpop’s Digital Marketer
Conference. This marks the third year that Silverpop has hosted this conference,
which brings a national audience of email marketing professionals to
Atlanta.
Spunlogic’s VP of Online Behavior, Donovan Panone, presented on
the psychological factors that influence behavior in emails. Some of the topics
that were covered in his presentation were:
• Understanding the psychological
process that takes place when users receive your email
• How to capitalize on
the psychological factors of user intention, motivations and obstacles
•
Email tactics as they relate to different stages of the buying process
•
Increasing open, click-through and conversion rates by creating relevance
“It was an honor to be asked to present at Silverpop’s annual conference,”
says Mr. Panone. “We were happy to be able to share our experience of
understanding online user behavior to maximize email marketing efforts. Online
behavior is a passion that we are always excited to share.”
Other
presentations were given by:
• David Daniels, Research Director,
JupiterResearch
• Kaenan Hertz, Director of CRM, Sallie Mae
• Jay
McCarthy, VP of Business Development, WebSideStory
• Bill Nussey, President
and CEO, Silverpop
Spunlogic continuously hosts seminars on the benefits
of Online Behavior to improve interactive marketing efforts. If you are
interested in attending one of Spunlogic's events, please contact Tony Kinard at
e-mail protected from spam bots.
About Spunlogic
Spunlogic (http://www.spunlogic.com),
formed in 1998, is an award-winning interactive marketing and technology company
that uses an in-depth understanding of online behavior to help companies
attract, convert and retain customers. The company, which provides a full range
of solutions including online behavior strategy, interactive design, web
development, email marketing, online advertising and e-commerce applications,
boasts a roster of both local and national clients including Anheuser-Busch,
Georgia Pacific, The HoneyBaked Ham Company, Simmons Bedding Company and Penske
Truck Rental. To learn more about Spunlogic’s capabilities, contact Spunlogic by
calling 404.806.6970 and asking for Tony Kinard.
About
Silverpop
Silverpop is a leading provider of permission-based email marketing
solutions, strategy and services. Ranked as having the highest business value
and richest feature set by JupiterResearch in 2004, Silverpop was also
acknowledged by Forrester Research as a "strong performer" that "stands out with
an interface that is quite easy to use while providing strong functionality."
Silverpop helps marketers cultivate and maintain long-term strategic
relationships with customers and partners by maximizing the potential of email
as a relationship tool. Its flexible service model allows marketers to choose
from full service or ASP and easily move between the two, making it an ideal
solution for marketers at any stage of using email. Silverpop provides email
marketing to industry leading companies including The Bombay Company, British
Sky Broadcasting, Weather.com and more.
Brands, products and services
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respective holders.
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Source : http://www.prweb.com/releases/2005/5/prweb243783.htm