New Radio Commercial Uses Silence to Grab Listeners' Attention
Using innovative production and an electro-pop track from Scott G (The G-Man), the spot promotes a NARIP event at Fordham University and is airing on Live365 Internet stations
(PRWEB) May 25, 2005 -- Radio broadcasts usually avoid silence whenever
possible, and advertisers rarely want silence in their precious seconds of
commercial time, but Scott G has proudly put two sections of silence into his
latest radio ad for NARIP (National Association of Record Industry
Professionals).
"The 60-second spot is announcing a workshop about how to
promote recordings to radio stations, so we thought it would be fun to
demonstrate what happens when you don't have the facts: nothing happens, and the
best way to show that was silence," explains Brian Forest, VP at G-Man Music
& Radical Radio.
"It was fun to chop off the music and dialogue right
at two crucial points during the commercial," G stated. "It not only grabs your
attention, but it helps make the point that recording artists, managers,
producers and songwriters need to know the information in this NARIP
workshop."
The commercial, entitled 'Deafening Silence,' is airing on a
selection of Internet radio stations via Live365.com. "When the silence cuts in,
it's a delightful shock," Forest stated.
The event features Jerry Lembo,
promoter of recordings by Dave Matthews Band, Jason Mraz, Martina McBride, Lenny
Kravitz, Maroon 5, Marc Anthony, *NSYNC, and Shania Twain. "We had to overlap
the names," Forest noted, "which worked well with the electro-pop music G
recorded for the spot."
About G-Man Music
G-Man Music & Radical
Radio (www.gmanmusic.com)
creates and produces radio commercials as well as composing music for radio and
TV spots.
About Scott G (The G-Man)
Scott G is recording artist The
G-Man, with 4 albums on Delvian Records and iTunes. He is also a creative
director of NARIP, a member of NARAS (the Grammy organization), and a
contributing writer for Immedia Wire Service and MusicDish.
About
Narip
The National Association of Record Industry Professionals (NARIP),
founded in 1998, promotes education, career advancement and goodwill among
record executives. With emphasis on becoming better-informed and more effective,
NARIP offers professional development opportunities, educational programs, peer
interaction, a job bank, a mentor network, a newsletter and more. http://www.narip.com
Contact:
Brian Forest, Immedia
Wire Service, e-mail protected from spam bots, 818-223-8486
Scott G, G-Man
Music, e-mail protected from spam bots, 213-369-7619
http://www.gmanmusic.com
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Source : http://www.prweb.com/releases/2005/5/prweb243019.htm