Can Cosmetics at the Drugstore Measure Up?
Find the answers in Paula Begoun's new article "Drugstore Doubles: The Best in Beauty."
Seattle, WA (PRWEB via PR Web
Direct) August 16, 2005 -- If you've experienced sticker shock at the
cosmetics counters lately, you're not alone. The $45-billion dollar cosmetics
industry has successfully created the illusion that expensive means better, and
women have bought into it hook, line, and sinker. Skin-care products with price
tags upwards of $100 are becoming the norm. But it doesn't have to be that way,
and Paula Begoun can show your readers how to shop smarter with her new article,
"Drugstore Doubles: The Best in Beauty."
Finding makeup and skin-care
products at the drugstore that are just as good as, and in many cases much
better than, those at the department store is the focus of a new article by
Cosmetics Cop (www.cosmeticscop.com) and best-selling beauty author Paula
Begoun. In this 650-word article, Paula answers the following questions:
-- What $95 department-store moisturizer has a similar counterpart for
under $20 at the drugstore?
-- Which product category should you never
purchase at a department store?
-- What popular cosmetics company sells
practically identical products in its several department and drugstore
lines?
Article Available:
--A 650-word article written by Paula
Begoun on this topic is available for reprint/use. Please access it at http://www.cosmeticscop.com/learn/article.asp?PAGETYPE=ART&REFER=SKIN&ID=163
The
in-depth "Drugstore Doubles" special report, including detailed product reviews,
is available to anyone who signs up for Paula's free Beauty Bulletin: http://www.cosmeticscop.com/bulletin/default.asp
Paula
Begoun's books, newsletters, and online publications are the leading source of
valuable, straightforward hair-care, skin-care, and beauty information for
women, helping them navigate around common misconceptions, outrageous hair-care
and cosmetics companies' claims, and exorbitant costs. Paula is an
internationally-recognized consumer expert on the cosmetics industry and has
made repeat appearances on CNN, The Today Show, 20/20, Dateline NBC, ABC's
Primetime, Oprah, and The View.
For more information please contact:
Jen Provo
e-mail protected from spam bots
425.988.6084
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Source : http://www.prweb.com/releases/2005/8/prweb273589.htm