Fair Trade Authority Offers Consumer Fraud Protection for Online Stores
Fair Trade Authority introduces a new code aimed at protecting both online stores and customers. Buyers and sellers can be confident that their transactions will be safe and satisfying.
(PRWEB via PR Web Direct) August 17,
2005 – Online stores and consumers seeking consumer fraud protection and
guarantees against defamation or identity theft can now turn to Fair Trade Authority. The new website, promises to offer piece
of mind to merchants and their customers through a certified code of conduct,
and protections for identity and from scams.
Internet commerce grows
every year. Yet it's still susceptible to frauds, scams, and bitter disputes.
Consider the damage to your online store that even one unsatisfied customer can
do to your business, just by posting inaccurate, even potentially libelous
information in forums and on bulletin boards. As yet, there has been no
acceptable source of consumer fraud protection for internet transactions. Fair
Trade Authority fills the gap.
Fair Trade Authority offers a simple,
elegant solution to the many pitfalls of doing business on the internet for both
patrons and for online stores. The site offers a set of protections for both
parties to an online transaction.
A code of ethics validates both buyers
and sellers, ensuring both can ensure commerce proceeds without a snag. "We
believe that inaugurating a code of
ethics for both parties and giving them mutual and equal protection is the
only way to isolate scammers," said Fabio Salvadori, chairman of Fair Trade
Authority.
Customers can be confident that subscribing online stores
agree to 15 distinct points, ensuring goods and customer service are conducted
at the highest possible level. Sellers make accurate claims about their
products, offer real conduct information, answer inquiries and fulfill promises
quickly and accurately, stand behind their goods and offer underwriting
services.
Participating sellers earn a seal, which they can prominently
display on their web site. Registered companies offer buyers a $300 insurance
policy on transactions.
What's truly revolutionary, however, is the way
Fair Trade Authority extends a code of
conduct for customer adherence. A key point behind the site's novel business
plan is that commerce proceeds only when both parties uphold their side of the
sales agreement in an honest, transparent manner.
Buyers agree to read
all material on a merchant web site before buying, to never defame a seller
online or elsewhere and to work proactively with vendors by giving them adequate
time and information to resolve disputes.
The system works. Early
registrants have seen sales jump by as much as 400 percent, are protected from
having their businesses ruined by rampant libel, can outsource some customer
service functions and mediation to Fair Trade Authority. As important is instant
access to their customer blacklist, a record of customers who are legitimate
scammers.
Visit Fair Trade Authority and see how to register for their
long list of superior support and service for both online stores and their
customers. By providing much needed services, such as identity verification,
privacy guards, consumer fraud protection and dispute resolution, Fair Trade
Authority promises to aid in the further astronomical growth of Internet
commerce by ensuring that transactions are problem-free.
Contact:
Fair
Trade Authority
84 Silvermere Road
SE6 4QS - London
United
Kingdom
Tel. +44 (0) 20 8690 8258
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Source : http://www.prweb.com/releases/2005/8/prweb273794.htm