Charities: The New Face of Online Dating
Online dating communities have been the fastest growing sector online over the last 2 years. This is paralleled with charities that are struggling financially due to government cutbacks and an ever increasing competition for the very elusive donor dollar. Venture Initiatives for Philanthropy (V.I.P.) has aggressively set out to bridge the two through SingleswithHeart.com.
SUDBURY, Ontario (PRWEB) August 13, 2005 -- Online dating communities have
been the fastest growing sector online over the last 2 years. This is paralleled
with charities that are struggling financially due to government cutbacks and an
ever increasing competition for the very elusive donor dollar.
Venture
Initiatives for Philanthropy (V.I.P.) has aggressively set out to bridge the two
through SingleswithHeart.com. The singles benefit from unlimited time in chat
rooms, private messaging and audio / video technology all located within a
unique online environment. Business owner Ms. Pappin was quoted as saying "an
overwhelming number of the singles surveyed indicated that they would appreciate
an online area with an ambiance closer to a quaint café rather than the
historical party atmosphere." Singles may post stories read articles while never
having to contend with any offensive material.
From the onset the http://www.singleswithheart.com site was designed with the
knowledge that it would work through informal partnerships with charities. As
such, a substantial amount of detail went into creating a dynamic site that
would not contain offensive material. One participating
charity stated early on “…although excited at the prospect of a new revenue
stream the true excitement came after visiting the site and finding there was no
shocking or embarrassing content…”
Charities are responding with
enthusiasm from as far away as the UK, where websites have posted articles to
their sites informing charities about http://www.SingleswithHeart.com
About
V.I.P.
Creating and maintaining financial sustainability is becoming an ever
increasing challenge for today’s charities. Communities currently rely on the
services of this sector more than ever. The ability for many charities to access
main stream revenue opportunities through business initiatives is not always an
option for smaller charities. Management, start up time and seed funding are but
a few of the hurdles they would face. V.I.P. is committed to starting businesses
that informally partner with charities to provide them with access to new
sources of revenue while providing conscientious consumers first rate services
and products that support the consumer’s community. Entrepreneur Ms. Elisa
Pappin developed the following formula for initiative development: minimum
volunteer hours + zero financial risk to the charity while equaling a high
financial return for the charity is the base formula for the development of new
V.I.P. businesses. The first to be launched is http://www.SingleswithHeart.com.
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Source : http://www.prweb.com/releases/2005/8/prweb271904.htm