Marketers Missing Major Opportunity: Baby Boomer Special Report
Baby Boomers – those people born between 1946 and 1964 – offer a ready market of 78 million to enterprises that know how to speak to them, according to a new special report by Harry Hoover, managing principal of Hoover ink PR.
(PRWEB) February 17, 2005 -- Baby Boomers – those people born between 1946
and 1964 – offer a ready market of 78 million to enterprises that know how to
speak to them, according to a new special report by Harry Hoover, managing
principal of Hoover ink PR.
“Barry Manilow was born in 1946 and Barry
Bonds was born in 1964. These two people represent the diversity of the Baby
Boomers. Although diverse, this group does have many commonalities that
marketers can use to their advantage,” says Harry Hoover, managing principal of
Hoover ink. “Boomers are self-indulgent, have disposable income and time to
pursue their passions. They want what they want now and they collectively spend
$2 trillion every year on consumer services. Do the math.”
To receive
your copy of the report, visit www.hoover-ink.com and click the Hoover ink Think” link on the
left hand side of the page.
Hoover ink PR is a Huntersville-based
communications firm that develops and delivers bottom line messages for
businesses serious about their success. The firm develops and implements
strategic communication programs for clients including Brent Dees Financial
Planning, Carolinas AGC, Ty Boyd Executive Learning Systems, The Bray Law Firm,
Mortgage Bankers of the Carolinas, and New World Mortgage. Find Hoover Ink on
the web at www.hoover-ink.com.
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Source : http://www.prweb.com/releases/2005/2/prweb209642.htm