New Marketing Communications Method Uses Latest Psychological Research to Increase Consumer Response.
Emoticom today announced the introduction of AppliedEmpathics—-an innovative marketing communications method using the latest psychological research to increase consumer response. Following the four stages of empathy outlined by psychologists and clinical researchers, AppliedEmpathics uncovers the key emotional markers associated with a product, service or institution, creates an empathic brand or “face” that people recognize immediately and find emotionally appealing, and then uses direct marketing techniques to “talk” empathically with customers in ways that engender positive feeling-states and long-term brand loyalty.
Wilton, NH (PRWEB) January 20, 2005 -- Developed by Paul Nelson, a marketing
and fundraising professional who holds a graduate degree in clinical psychology
from Harvard University, AppliedEmpathics provides both for-profit businesses
and non-profit organizations with an innovative means for generating response,
increasing revenue, and improving ROI. “Organizations that treat people like
real human beings get more people to respond,” states Mr. Nelson. “They know
that when you show appreciation, people move closer. When you validate their
needs and interests, people become more trusting. And when you persist in making
real-life connections, they’ll become—and remain—your customer. Simply getting
to know a person better can make a huge difference. Over 70% of American
consumers say they are more loyal to companies that make an effort to get to
know their personal needs and tastes. There’s a word for this kind of
relationship: empathic.”
Drawing on the latest research findings from
behavioral psychology, neurology and the cognitive sciences, combined with the
tried-and-true methods of marketing research and communications,
AppliedEmpathics offers the most sophisticated means available today for
generating response and sustaining brand loyalty. It’s basic principals and
methods were developed and field tested while helping a wide range of businesses
and non-profit organizations successfully address challenges related to customer
relations and consumer response. These organizations include Defenders of
Wildlife, Time Inc., PC Connection, Serono Laboratories, Guideposts Ministries,
Antioch Graduate School, Boston Museum of Science, Phoenix Zoo, and more than a
dozen hospitals. AppliedEmpathics is especially useful in business sectors where
relationships matter most—healthcare, hospitality, human services, tourism,
travel, the arts, higher education, and wherever organizations depend on
increased enrollment or membership.
A seven-question survey is currently
being offered by Emoticom to marketing and fundraising professionals who want to
learn how AppliedEmpathics can be applied to their specific product, service or
institution. The survey can be requested by visiting www.emoticom.net.
Located 90 minutes north of Boston,
Emoticom is an innovative marketing communications firm that uses an emotionally
intelligent approach to solve everyday revenue challenges related to customer
relations and consumer response. A more in-depth presentation on
AppliedEmpathics and Emoticom can be found at www.emoticom.net.
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Source : http://www.prweb.com/releases/2005/1/prweb199265.htm