IWCI Builds Marketing Momentum with the WineCountry*Network
International Wine and Cigar Institute, a Boulder based wine marketing company, is proud to announce a strategic marketing agreement with the WineCountry*NetworkSM, a radio and television development, funding and management company with affiliates in Los Angeles, Dallas and Denver.
(PRWEB) January 24, 2005 -- International Wine and Cigar Institute, a Boulder
based wine marketing services company, is proud to announce an agreement to
represent the WineCountry*NetworkSM to the beverage and hospitality industry.
WineCountry*NetworkSM, created in 2003, promotes food and wine events in
partnership with leading major-market broadcasters. Beginning last April with a
inaugural marketing event with KKJZ in Los Angeles, the WineCountry*NetworkSM
now includes two television and three radio affiliates in three major US markets
to reach an audience of 4.2 million viewers and listeners a week. Working with
its affiliates WineCountry*NetworkSM engages 77,000 members with branding
programs, tasting events and online marketing.
IWCI offers wineries,
brands, importers and producers a suite of broadcast and internet marketing
strategies that reach the WineCountry*NetworkSM audience via radio and
television spot announcements, email campaigns, direct mail, internet, newspaper
and magazine advertising, online advertorial placement and distribution, PR
announcements and event management in Los Angeles and Orange counties,
Dallas-Ft. Worth and the Denver-Boulder market.
D. L. Thomas,
President/CEO of IWCI notes, “We see our PassPort*Service program as a powerful
way for brands to achieve targeted regional market promotion in a growing
national campaign. We provide large mega brand groups and individual winemaker’s
a unique and affordable marketing program based on trade and promotional goods.
Our proof-of-concept event, the California Winemaker’s Auction last April
promoted and marketed our participating brands with broadcast spots, targeted
email, a direct mail piece featuring Andy Katz photography and numerous
newspaper and magazine ads focused to deliver an audience of pre-qualified wine
consumers. Our next event, the International Winemaker’s Auction has been scaled
for even more impact in three strategic wine “break-out” markets and builds
marketing momentum for our next group of PassPort*TradePartners.”
The
WineCountry*NetworkSM promotes and markets various PassPort*Events such as
sponsored wine tastings, Winemaker Dinners, and special independent film
screenings and wine receptions to an active audience of food, wine and luxury
goods consumers who confirm their interest online at the affiliate’s website.
Affiliates and IWCI register PassPort*Members online; collect RSVP to events;
enroll members of the community to PassPort*Services and distribute targeted
email, internet advertising and marketing to a growing members list.
For
more information on the International Wine and Cigar Institute, the
WineCountry*NetworkSM and the PassPort*TradePartner Program, visit www.internationalwineandcigar.com . To participate, contact
IWCI at e-mail protected from spam bots or telephone 877.612.0276. The
International Winemaker’s Auction, the largest PassPort*Event of the year is
scheduled March 21-31, 2005 in association with WineCommune.com and its
affiliates.
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Source : http://www.prweb.com/releases/2005/1/prweb199929.htm