MFL and MMI: Joint Ventures in New Corporate Culture
In a corporate culture flinching from the exposure of recent scandals, two companies seem determined to pioneer a new way of inter-corporate interactions. The basic approach to this rare partnership is based on principles of honesty, transparency, and mutual assistance, through the marriage of high-value ethics and the `everybody wins' approach to revenue sharing.
EUREKA, CA (PRWEB) March 8, 2004--Metaphors For Life announced today a
limited Joint Venture Partnership with Marketing Methods, Inc. (MMI) of Atlanta
GA. Metaphors For Life will be holding one of it's 7 Mysteries in 7 Cities
Seminars in Atlanta, June 26th, with MMI handling the marketing and promotion.
What's more, both companies are bringing the very best of spiritual economics to
the corporate world through the marriage of high-value ethics and the `everybody
wins' approach to revenue sharing.
Marketing Methods, Inc. promotes New
Age businesses, primarily through their "New Age Web Works" family of websites.
They specialize in bringing quality information to the public about all
spiritual paths, and their websites have enjoyed a strong Internet presence
since 1995, surviving the "dot com" crash in 2000, with well over 1.45 million
visitors a month. In addition, they currently host and manage over 50 other
websites.
"We're really excited about the potentials," Metaphors For
Life's co-founder, Rev. Dr. Alesia Matson said. "Even though our message isn't
`typical New Age,' MMI is giving us a level of support on the ground in the
Atlanta area that we wouldn't otherwise have. They define success like we do --
everybody wins."
Based in Northern California, Metaphors For Life is
hitting the road in 2004 with fourteen seminars and workshops. The first seminar
tour on the contemplative arts is "7 Mysteries in 7 Cities," followed closely by
"Recovering From Fundamentalism" through the end of 2004. "It's a busy schedule,
it's a hectic schedule, but it's important work," Rev. Dr. Michael Matson,
another of MFL's co-founders, said. "Local partners are critical to the success
of each event; so we work hard to make each relationship a `win-win' for
everybody involved."
MMI's Laura Wandrie: "I believe it is a fantastic
opportunity to be able to work with Metaphors for Life and help get their
message out. MMI and New Age Web Works have always striven to bring viewers
quality, informative spiritual information and I believe the teaming up with
Metaphors for Life will greatly enhance our work. Its a definite `win win'
situation."
Clearly, the win-win approach is critical to both
organizations. In a corporate culture flinching from the exposure of recent
scandals -- Worldcom, Enron, and Martha Stewart to mention only a few --
Metaphors for Life and Marketing Methods, Inc. seem determined to pioneer a new
way of inter-corporate interactions. The basic approach to this rare partnership
is based on principles of honesty, transparency, and mutual assistance that
largely disappeared from American corporate culture thirty (some would say
fifty) years ago. Deceptions, fake balance sheets and cut-throat competitions
are being replaced by all-out efforts on the parts of both parties to see that
the other benefits as much as possible from the arrangement.
"There's
more to life than some abstract `bottom line' on a balance sheet. I want to see
MMI do well. They want to see MFL do well. Together, we can provide more value
and better seminars to the people of Atlanta and other cities than either of us
could, alone. Wouldn't it be great to see AT&T and Dean Witter and
Halliburton doing business that way, too?" Rev. Alesia Matson said.
Another aspect to the "win-win way" involves reaching out to low-income
and disabled attendees. Metaphors For Life and Marketing Methods, Inc. are
providing a number of seminar tickets at greatly reduced cost, or no cost, to
those who can't afford the full price of attendance, as well as audio recordings
of each event to shut-ins at low cost or no cost. Low income participants who
are otherwise physically able are offered "work-ship" tickets, which consist of
paying for part of a ticket (usually less than half) while working for the
rest.
"The work-ships are a very vital part of each seminar," Dr. Alesia
Matson said. "Set up, take down, ticket taking, handling books, beads and other
products -- the assistance of those attending on work-ship is valued highly by
everyone in both organizations, and we've streamlined the application process as
much as convenience and necessity would allow."
Asked how MMI is
approaching the marketing of the seminar project, Wandrie said, "We have already
begun several ad campaigns on our family of Internet sites. For Atlanta on June
26th, we will be sending out advance press releases in the local area, and on
the Internet. We've already been sending information out to all our many
contacts to have them join us. So far, the response has been
great!"
Metaphors For Life is an independent ministry of Church of the
New Renaissance and provides a wide variety of seminars and products for
spiritual education, self-improvement, and holistic health. Information about
them, their seminar schedules, and their work can be found on the web at http://www.metaphorsforlife.com.
Marketing Methods,
Inc. owns and operates a total of 9 separate sites dealing with many different
spiritual paths. From from philosophy to travel, MMI offers a complete package
of information for the Mind, Body and Soul. Information on their work can be
found at http://www.newageinfo.com.
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Source : http://www.prweb.com/releases/2004/3/prweb109574.htm