Mass Communications
This is NOT an essay - it is a collection of notes which are the
foundation of
an 800 word comparison of two articles regarding the place of
humanities in
university studies, and the roles of mass communication. Part 1
(800 words -
30%) You will be given two short readings by the end of Week
3 of the Semester.
Identify the approach or approaches used in each, and
with reference to the
features and examples of the identified approaches as
presented in Subject
materials, justify your answer. Andrew Riemer's article,
"Cannon or
Fodder?" (The Weekend Australian, 16-17 November 1996) can be
identified as
having both Idealist and Leavisite approaches within the text.
This is indicated
in several passages of the text: "My colleagues in the
Department of
English were irresponsible...They were trivialising the
discipline...by allowing
undergraduates to sidestep the so-called canonical
writers...in favour of
whatever transient phenomenon or writer of small
talent happened to be their
latest obsession." "They were reprehensible ...
in encouraging their
students to impose simple sub-Marxist, sub-feminist
templates on complex and
mysterious works of literature ... Milton's Eve
reduced to a mere victim of the
patriarchy." "Alluring though it might be, we
cannot recover
intellectual integrity by turning back the clock." "Cannon
or
Fodder?" (The Weekend Australian, 16-17 November 1996) When looking at
the
approaches as they are presented in the Subject Materials, one is able
to
identify them as clearly being both Idealistic and Leavisite. Our Subject
Book
indicates that the Idealistic view of culture has been "conceived in
the
humanities and in journalism and popular social commentary ... a realm of
moral,
spiritual and aesthetic values which exist largely independent and
above
society". Further, this view states Culture was isolated from society
-
autonomous because it had to be abstracted from one way of life
(pre-industrial)
and then transmitted and extended to another (allegedly
inferior) way of life to'save' that society. The Leavisite concept of culture is
still common and is
firmly bound up in the theory of mass society and mass
culture. Mass
communications are seen to hold a crucial and privileged place
in mass society,
taking over the role of creating and distributing the values
and information
common to a society. Mass culture, unlike high culture, is
unable to transcend
its time and place and offer any kind of lasting truth to
its audiences and, at
worst, positively damages them. Critics of Leavis have
questioned the narrowing
of 'culture' to literature. ...idealist concept of
culture, synonymous with'high' culture, it carries with it its implied opposite
- the denigrated 'mass'
culture. ...a central assumption of the approach is
that there exists a natural
hierarchy of high culture and mass culture. This
is how the idealist approach
deals with differences. "Media vs. Humanities"
Simon During The
Australian Identified approaches: materialist/Frankfurt
School The mainstream
perception ... is that universities produce and teach
truth through research ...
while the media produce and communicate quickly
consumable information and
opinion. The weird, ill-judged consensus that the
culture is "dumbing
down", which the media itself has helped to forge, is an
important
expression of this belief assuming as it does that the media breeds
stupidity.
...the notion that the media is shallow and deals in opinion while
the
universities deal in depth and truth is misguided (though by no means
simply
false). The media are in unacknowledged competition with the
humanities. ...in
the interest of truth rather than ideology, they have also
undercut the western
classics claim on transcendental value to which the
mainstream still genuflects.
The humanities' old ethical project has been
marginalised first by the
democratisation of cultural and media consumption,
second by the
commercialisation of leisure pursuits, and last, by the
segmentation of culture
into market niches. Reader The central materialist
assumption is that it is the
material conditions of physical, historical and
social being or existence which
determine what counts as consciousness. Marx
and Engels argued ... that social
problems were political and needed
solutions that put social interests ahead of
private interests. "in direct
opposition to idealism" The Frankfurt
School's "critical theory", as it
is known, consisted of
investigations into sociology, ideology and philosophy
in which their aim was a
Marxist analysis of contemporary society.