Sports911.com Plans Massive Kentucky Derby Coverage
With the Triple Crown just around the corner, Sports911.com is planning massive coverage of the Kentucky Derby and will feature unparalleled coverage of all three horse races.
Miami Beach, FL (PRWEB) April 25, 2005 -- With the Triple Crown just around
the corner, Sports911.com is planning massive coverage of the Kentucky Derby and
will feature unparalleled coverage of all three horse races.
Most online
bookmakers will agree that the baseball season in general tends to be
unfulfilling with its lackluster betting activity and tendency to attract
professional gamblers. Yet there are a few bright spots to an otherwise drab
wagering season, the Triple Crown being one of these.
"Let's face it,
horse racing is one of those sports that is unashamedly built around betting,"
commented Thomas Jensen, Marketing Director for Sports911.com. "The three races
that comprise the Triple Crown bring out just about every horse bettor. It's
their equivalent of March Madness and having the ability to bet online helps
generate even more revenue for the (gambling) industry."
Traditionally,
only a few offshore sportsbooks offered horse racing odds throughout the year
and those that did required customers to bet via the phone. Today, many of the
top software platforms allow gamblers to bet the races over the
internet
"For us here at Sports911.com this is uncharted territory,"
explained Sports911.com Founder and President, Christopher Costigan. "We've
never really delved into the horse racing industry ourselves and suddenly people
are going to be served up a massive dosage of Triple Crown news. Our staff is
prepared to deliver the goods though and we're fairly confident 911 will witness
a surge in traffic over the course of these next few
weeks."
Sports911.com's coverage of The Masters Golf Tournament generated
a decent response but failed to translate into substantial conversions for
sponsors.
"For whatever reason, despite golf's ever increasing
popularity and being one of the most profitable sports in which to bet on,
placing wagers on golf, even a big event like The Masters, hasn't quite caught
on yet," Costigan stated. "With the Triple Crown we already know that probably
somewhere around 9 out of 10 people watching it will likely have some money on
the race, even if it is just $1."
And it is this propensity to bet small
amounts that keeps 911 sponsors satisfied.
"We (Sports911) have a
tendency to send many small players to our sponsor bookmakers," explained
Jensen. "These are the guys - and gals - the sportsbooks love because they tend
to keep coming back, provide some semblance of loyalty, and they won't cripple a
bookmaker like most of the sharps do."
Among the coverage Costigan and
his staff plan on featuring at 911, breakdowns of each of the solid contenders
facing off in the Kentucky Derby, Preakness and Belmont Stakes along with some
helpful betting strategies and potential irregularities that might favor
gamblers.
The Triple Crown kicks of Saturday May 7 with the Kentucky
Derby and ends June 11 with the Belmont Stakes. In between, The Preakness will
be featured on May 21.
Since January of this year, Sports911.com's
specific event coverage has garnered exceptional surges in traffic and
unsurpassed conversion rates for some of the site's sponsors. Super Bowl and
March Madness were obvious jackpots for 911 but the Academy Awards proved just
as prosperous for both traffic and wagering interests.
"911 can only
guarantee we will be as competitive as all the major horse racing sites out
there," Costigan promised. "We can only hope that our efforts in this market
generate the response anticipated."
For more information visit www.sports911.com.
About
Sports911.com
Sports911.com is recognized as the leader in online
gambling and sports betting information around the world. As a portal begun in
2000 dedicated exclusively to covering internet gambling, Sports911.com has
since expanded into various other arenas that has since led to a tremendous
surge in readership over the past year. Sports911.com provides all the latest
celebrity betting props and exotic wagering opportunities.
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Source : http://www.prweb.com/releases/2005/4/prweb232757.htm