First Retail Wine Podcast in North America Released by Centennial Fine Wine and Spirits
Texas-based Centennial Fine Wine and Spirits launched first podcast today-"How to Find the Right Wine"-the first retail wine podcast in North America - Centennial Fine Wine and Spirits Releases First Retail Wine Podcast in North America New Technological Trend Will Allow Centennial to Reach Customers More Efficiently
Dallas, TX (PRWEB) May 2, 2005 -- Centennial Fine Wine and Spirits launched
its first podcast today-"How to Find the Right Wine"-the first retail wine
podcast in North America. By offering podcasts, Centennial can connect with
customers and potential customers in a completely new way. Podcasting lets
people download audio programs to their computer, then to an MP3 player or iPod
and listen whenever they like.
"Customers can now listen to Centennial
consultants and sommeliers share their wine knowledge and experiences," said
Roger Voss, Centennial's executive vice president. "Whether it is in a car,
during a workout, or at home, our customers can listen to our informational
podcasts 'on demand';this will help educate consumers and make the wine-buying
process much less intimidating."
In the podcast, James Moll, Centennial's
corporate wine buyer, discusses important wine buying tips as well as his recent
wine-buying trip to Australia in the 26-minute interview. The podcast is now
available for download to any MP3 player from Centennial's Web site, http://www.centennialwines.com/. Future podcasts
will be
posted on the site as well.
Also in the podcast Moll discusses everything
from fine wine to backyard wines that go great with barbeque to wines in a box.
He even discusses the importance of finding a consultant at a fine wine store to
help match personal tastes with food rather than randomly picking wines off a
shelf.
Centennial sees podcasting as a great way to provide customers
with helpful tips and interesting stories to make their wine experience more
enjoyable-all on the consumer's time.
The podcast was developed by WSM
Advertising & Public Relations of Dallas, an innovative advertising agency
bridging traditional and new media.
Founded in 1936, Dallas-based
Centennial has 26 stores in the Dallas-Fort Worth area. In recent years, with an
increased focus on wine, Centennial has seen wines sales increase dramatically
as part of its overall revenues.
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Source : http://www.prweb.com/releases/2005/5/prweb235422.htm