Fusia: DUMBO’s First Ad Agency Specializing in Multicultural Advertising
Fusia, an ad agency specializing in Asian American advertising and helping companies reach the underserved US multicultural markets with unconventional marketing methods, announced its recent move to DUMBO, Down-Under-Manhattan-Bridge-Overpass.
Brooklyn, NY (PRWEB) January 7, 2004 –- Fusia, a full-service ad agency
specializing in Asian American advertising and helping companies reach the
underserved US multicultural markets with unconventional marketing methods,
announced its recent move to DUMBO, a community nested between the Manhattan and
Brooklyn bridges, with cobblestone streets.
“After three months of sites
and reviews, we finally made our decision and settled in DUMBO,” said Elizabeth
Kay, Co-Founder of Fusia Advertising. “The combination of amenities, dynamism
and style make DUMBO distinctive; not only making it a cool place to work and
hang-out, but also a perfect match with Fusia’s forward-thinking mind-set and
unconventional marketing philosophy.”
DUMBO is a fast-growing community
with enchanting views of two East River bridges. The place has been described as
hip, cutting-edge, and multicultural. Some people call it “the next Soho” or
“the next East Village.” Others call it New York’s “Silicon Valley.”
Artists first discovered the area in 1970’s. Now, the area is
experiencing an influx of dot-com companies, production studios, ad agencies,
trendy boutiques, and restaurants. More are flooding the large spaces available
in renovated warehouses.
Fusia’s new office is located at 45 Main
Street, one block away from the waterfront, two blocks from New York Water Taxi,
and a 5-minute walk from the F train station. Fusia is the first full-service
multicultural advertising agency in DUMBO.
“We see great potential here
at DUMBO and we’re looking forward to watching DUMBO’s continued growth to be
one of the coolest places in NYC,” Kay added.
About Fusia Advertising -
Fusia Advertising is a full-service multicultural ad agency specializing in
Integrated Marketing Communications and Asian American marketing. Founded in
2002 with no external financial support, Fusia has grown from a small PR and
event marketing boutique to a full-service multicultural advertising-agency with
7-digit annual billing. Some of its clients include; Esolis, Oxford Health
Plans, Peter Arnold, the Hong Kong Economic and Trade Office in New
York.
Dedicated to helping companies overcome the cultural barriers and
changing demographic pattern, and formulate culturally sensitive and
customer-driven strategies in reaching the diverse US multicultural market, the
Fusia team is a unique fusion of multicultural and mainstream expertise in areas
ranging from strategic planning and creative development to media and
alternative marketing solutions (grass roots, events, guerilla…).
For
more information -
Nana Tamiko
Media Contact: Ethnic
Media/Communications
Tel: 718-643-0311 ext 105
Email: e-mail protected
from spam bots
Elizabeth Kay
Consultation: Partner, Strategic
Planning
Tel: 718-643-0311 ext 102
Email: e-mail protected from spam
bots
Fusia Advertising
45 Main Street, Suite 512
Brooklyn, NY
11201
Website: www.fusia.net
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Source : http://www.prweb.com/releases/2004/1/prweb97125.htm