BuyTelco Announces New Broadband Index (BBI) Measuring High Speed Internet Demand Across The USA In “Real-Time”, Revealing Data Shows Highest Demand From The Affluent, and Low Demand From The Poor and Rural Segments Of American Society
This is the launch press release of the BuyTelco Broadband Index. The index measures broadband demand by region and demographic breakdown. It answers questions such as who wants broadband? where are they? and what do they have in common?
MIAMI, FL (PRWEB) December 19, 2003 -- What is the demand for broadband in
the affluent areas of the USA versus the poor and rural areas? Where are
consumers in the buying process? How does demand breakdown among demographic
groups? The BuyTelco Broadband Index (BBI) answers these questions and more with
its monthly roundup of connectivity trends for high-speed Internet including
DSL, cable, and satellite across the USA. http://www.buytelco.net/bbi.asp
What The Data
Reveals:
Studying the data numbers of the index reveals the exact geographic
data down to the zip code level revealing that affluent areas have the highest
demand for broadband, and that poorer areas such as the inner cities or rural
areas show demand well below average. “This reinforces the belief that broadband
has not worked itself down to the lower income segments of society. This also
correlates to their lower use of personal computers, cable television, and other
products and services. But new trends can emerge quickly and BuyTelco’s Index
will uncover shifts in momentum before the street recognizes these trends
opening up new opportunities in heavily populated areas,,” said Steven McKean,
CEO and President of BuyTelco.
Purpose Of The BBI:
The purpose of the
BuyTelco Broadband Index (BBI) is to measure current month and historical trends
as it relates to broadband demand in the United States on a relative basis to
area populations and households. Each month's BBI measures the current month’s
and historical trends of broadband demand, analyzes and screens dozens of
behavioral demographic variables down to the “granular” level, and offers the
latest updated statistics and trends such as:
§ Where
are households looking for broadband geographically
located?
§ Where are they in the buying
process?
§ What are they selecting when both cable and DSL
are available?
§ Who wants broadband? What are the
demographics?
§ What do these people have in
common?
§ Where is the highest and lowest demand by state
and city?
Index Methodology:
The data compiled for the BBI is derived
from broadband Internet consumer transactions at http://www.buytelco.net.
BuyTelco is a leading e-commerce site that specializes in providing comparison
shopping information on the high-speed Internet service providers in the US.
Since its inception, BuyTelco has executed broadband availability searches for
well over 2 million customers. “The Telecommunications industry will use the BBI
for pinpointing demand, targeting marketing resources and getting a true measure
how their products and services stack up against the competition,” stated Steven
McKean.
Produced in conjunction with TARGUSinfo (www.targusinfo.com), a
pioneer in providing real-time consumer intelligence, the BBI incorporates third
party databases and proprietary statistical analysis to glean, categorize, and
quantify additional behavioral and demographic relationships. “BuyTelco, in
partnership with TARGUSinfo, is making creative and innovative use of the
transactional and demographic data for tracking broadband demand. We are proud
to support this effort,” said Jeff Verderame, VP Sales Telecom
Services.
The Future Of The BBI:
Although the BBI is targeting
information on broadband usage, it will be expanded to measure other dimensions
of broadband demand. "For example, we will be tracking how lower-priced
broadband services stimulate the demand for services in lower-income brackets,"
explained Steven. The BBI will issue updated statistics and trends on a monthly
basis, with the next issue of to be published on January 9, 2004.
About
BuyTelco.net:
BuyTelco operates BuyTelco.net, an open marketplace where
customers compare and order broadband solutions for their home or small
business. It is a Web- and phone-based resource for real time broadband service
availability checks, pricing and promotions from multiple providers.
Editor’s Note: Please source all data to BuyTelco Broadband Index
(BBI)
About TARGUSinfo
Since its founding in 1993, TARGUSinfo has
pioneered the development of real-time caller intelligence to help companies
more productively process customer and prospect transactions. Through patented
processes, the company links virtually every household and business telephone
number in the US with information including a name, postal address, predictive
household buying behavior scores, and risk management and store locator
information. A privately held company, TARGUSinfo is headquartered in Vienna,
Virginia.
Additional Information:
http://www.buytelco.net/bbi.asp
http://www.leichtmanresearch.com/press/103003release.html
http://www.internetnews.com/stats/article.php/3113411
http://news.com.com/2100-1034_3-5117856.html
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Source : http://www.prweb.com/releases/2003/12/prweb95125.htm