Kelly Benefit Strategies, Circuit Global Sports Management Announce Major Partnership Agreement
Kelly Benefit Strategies, (www.kellybenefitstrategies.com), a group insurance broker and consultant specializing in healthcare and a division of Kelly & Associates Insurance Group, Inc. (KELLY), has signed a multi-year partnership agreement with Circuit Global Sports Management (www.circuitsport.com) to be the title sponsor of the KELLY Professional Cycling Team.
Minneapolis, (PRWEB) July 25, 2005 -- Kelly Benefit Strategies, (www.kellybenefitstrategies.com), a group insurance broker and
consultant specializing in healthcare and a division of Kelly & Associates
Insurance Group, Inc. (KELLY), has signed a multi-year partnership agreement
with Circuit Global Sports Management (www.circuitsport.com) to be
the title sponsor of the KELLY Professional Cycling Team.
This new U.S.
professional cycling team will concentrate on gaining entry into such 2006
events as the inaugural Tour of California, the Tour de Georgia, the Wachovia
Cycling Series, San Francisco Grand Prix, and other USA Cycling National Race
Calendar (NRC) events.
“As an avid cyclist, I know the power this sport
offers the individual, the team, and the business leader seeking to connect with
fitness-minded consumers and organizations,” said John Kelly, president of Kelly
Benefit Strategies. “Our investment reflects our belief in the growing American
enthusiasm for cycling and in the overall health and wellness promoted by such
exercise, as well as the benefits of sport marketing. Each year, almost 37
million Americans participate in cycling activities, and 5.6 million enthusiasts
ride in excess of 110 days per year,” Kelly said.
The
agreement affords KELLY the opportunity to generate company-to-company
partnerships and brand awareness, to achieve exposure within a key demographic,
and to promote its innovative products and services such as Kelly Total Benefits
Solution? technology (www.KTBSOnline.com) to audiences through major marketing
initiatives executed by CGSM. In addition, KELLY will work closely with other
team sponsors to highlight the excitement of cycling as a means to promote
physical activity and healthful lifestyle choices.
“We are proud to
assist KELLY in reaching out to the fast-growing community of cycling
enthusiasts,” said Charles Aaron, CGSM founder. “Both KELLY’s and cycling
enthusiasts’ commitment to fitness as a lifestyle choice fuel CGSM’s
passion.”
Circuit Global Sports Management, (www.circuitsport.com),
founded by Charles Aaron, facilitates strategic alliances between corporate
partners and professional lifestyle sport teams and athletes, such as
International Mountain and road bike racers, snowboarders, triathletes, BMX
performers, inline skaters, and motorsport participants. Previous high-profile
clients include Cadillac, Red Bull, Panasonic, DKNY, Dollar Rent a Car, Jeep,
Timberland, and the State of Minnesota.
Kelly Benefit Strategies, (www.kellybenefitstrategies.com), is a group insurance broker
and consultant specializing in healthcare and a division of Kelly &
Associates Insurance Group, Inc. (KELLY). KELLY is the largest group-insurance
administrator in Maryland and is one of the fastest-growing healthcare
administrators, brokers, and consultants in America, with more than $1 billion
in annualized premium under management. KELLY, headquartered in Hunt Valley, MD,
serves thousands of employers ranging from small businesses to Fortune 500
companies. KELLY is committed to bringing its customers affordable group
benefits through innovative benefit design, management, and
administration.
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Source : http://www.prweb.com/releases/2005/7/prweb264801.htm