Singles Suffer in Online Dating War
Obscure dating sites often offer more for singles, but they remain unknown because they can’t compete with other sites backed by huge bankrolls.
Montreal, QC (PRWEB) June 29, 2005 -- A war is being waged on the Internet
for dominance of the online dating world and surfers are caught in between. It’s
being fought by behemoths, wielding grotesque marketing budgets that seem to
hold the market captive, and countless other smaller sites that are looking to
gain a foothold on the field of battle. Some of these smaller dating sites have
come to fight and have prepared very well.
“When you think of dating
sites, portals like Lavalife, Match and eHarmony inevitably come to mind, in
many cases because they have huge marketing budgets to work with,” said Doug
Glazebrook, editor of CupidsReviews.com (http://www.cupidsreviews.com), which independently reviews and
ranks online dating sites. “Other companies can outshine the heavyweights and
provide thriving communities for singles, often at less cost to the consumer.
However, finding them isn’t always easy.”
As examples, Glazebrook points
to two dating sites that achieved the highest marks under Cupid’s review
criteria. Casual Kiss, a five-year-old Toronto-based dating site, and Love
Match, which was originally a chat site, both outscored a field of industry
giants.
“When I first saw (the) review of my site, I was shocked,” said
Jeff Mayhew, owner of LoveMatch.com. “Competing in the online dating market used
to be really easy. But in the last two years it has gotten a lot harder. So many
dating sites come to the market with huge budgets and little
knowledge.”
Mayhew says LoveMatch has been around for five years and he’s
seen many dating sites disappear. The return on advertising revenue is slim so
he’s been forced to take a cautious approach. LoveMatch spends about $30 a month
on advertising, relying heavily on top lists and smaller sources of traffic to
populate the site. Jordan Ravka, owner of CasualKiss.com, said he spends about
$50 a month on marketing. Then there are companies like True.com, which recently
sent a press release advertising its need for an ad sales company to manage a
multi-million dollar advertising budget. This can put pressure on sites that
have a lot to offer but are missing the financial firepower to make such a big
impression.
“In all honesty, I have no idea how people find out about
CasualKiss,” said Ravka. “We charge about five times less than our competitors,
therefore we will never be able to spend as much to acquire new
customers.”
Charging less and providing more for consumers seems like a
decent way for smaller companies to compete, but not all practice this approach.
There can be many differences between dating sites, and in this market, like any
other, it pays for the buyer to beware.
“We’ve reviewed over 70 dating
sites and you’d be surprised how unique each one can be,” said Glazebrook.
“Obviously, there are many that don’t stack up, but there’s a lot of value out
there that if you know where to look.”
To schedule interviews or for
further information:
Doug Glazebrook
Editor
http://www.cupidsreviews.com
647-222-4368
e-mail
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Further site and company information can be
found at: http://www.cupidsreviews.com/about-us.html
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Source : http://www.prweb.com/releases/2005/6/prweb256359.htm