Verizon SuperPages.com Enhances Site Experience Amid Record Traffic
Riding a surge of record site traffic, Verizon SuperPages.com is re-launching its popular Web local search and shopping site with faster, more efficient functionality, including the ability to book restaurant reservations.
DALLAS, TX (PRWEB) July 11, 2005 -- Riding a surge of record site traffic, Verizon SuperPages.com is re-launching its popular Web local
search and shopping site with faster, more efficient functionality, including
the ability to book restaurant reservations.
According to
Nielsen//NetRatings, SuperPages.com had 16.6 million unique site visitors in May
-- up 50 percent from a year earlier.
“These visitors provide record
traffic to our 18 million business listings, 9.2 million business profiles and
180,000 advertisers,” said Scott Laver, president of
SuperPages.com.
SuperPages.com also lists more than 4 million advertiser
URLs leading to their Web sites, Laver said. “That’s why we are the premier
Internet Yellow Pages site in the nation –- bar none.”
Laver also said
the site enhancements, including a new color scheme, inline search boxes and
cleaner navigation, improve the consumer experience on SuperPages.com and will
increase traffic for advertisers.
“Our huge database of local listings is
even quicker and simpler to access,” Laver said. “Our users will enjoy the
streamlined search experience.”
Site upgrades include:
* The ability
to reserve a table at more than 2,500 restaurants.
* Relocating the main
search bar for the Yellow Pages, Merchandise, eBay Search and Web Search tabs to
a central, more visible location on the top of the home page.
* Combining
the City and State fields on the search form into one box, creating a new
three-field search interface. With this change, the consolidated field allows
users to conduct a search more easily, because they have to type in only one
field for geography. For example, instead of typing “Boston” in the City field
and “MA” in the State field, the user can type “Boston, MA” or the desired ZIP
code in the consolidated field.
* Adding new tools to evaluate the
effectiveness of traffic from alliance partners.
“Distribution deals are
important to our phenomenal growth – as long as the traffic delivers results,”
Laver said. “We constantly challenge local search providers to join
SuperPages.com to ensure that pay-per-click –- and, soon, pay-per-call –-
provide valuable return on investment for all advertisers, whether national or
local.”
Laver also announced that Eric Chandler, SuperPages.com vice
president of e-commerce marketing, will participate Aug. 10 in the “Local Search
Ads” panel discussion at the Search Engine Strategies 2005 Conference & Expo
in San Jose, Calif. The session targets options by major players and offers
tips, tactics and advice.
About Verizon SuperPages.com
Verizon
Information Services, a division of Verizon Communications Corp. (NYSE: VZ), is
the nation’s most advanced provider of yellow pages and related shopping
information. It has $3.6 billion in revenues from products including: Verizon
SuperPages yellow pages; Verizon SuperPages.com (http://www.superpages.com),
the nation’s premier Internet directory and a leading online shopping resource;
and the SuperPages On the Go information directory offered through Verizon
Wireless Get It Now services and on other wireless carriers. The company is the
largest publisher of Hispanic directories in the U.S. and the first to provide a
Hispanic online shopping resource (http://www.superpages.com/espanol).
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Source : http://www.prweb.com/newsbycategory/900/2005-07-19/80/index.htm