Importer Brings Extra Virgin Olive Oil Varietals from Israel to US Market
Company offers consumers a choice of three olive oil varietals, including two rarely seen in the United States.
Springfield, MA (PRWEB) August 1, 2005 – The Harrington Trace Corporation, a
gourmet food import company, recently began shipping Israeli Gold extra virgin
olive oil. Available in three distinctive varietals -- Manzanilla, Barnea and
Soury – the oils are imported from award-winning producers in
Israel.
John McBride, the president of Harrington Trace, explained that
the company sought out Israeli olive oil specifically to fill a void in the
marketplace. With the growing surge in the popularity of olive oil, products
from Italy, Spain and Greece are readily available to American consumers.
Israeli oils are still relatively rare in the U.S. In keeping with its market
strategy of introducing under-represented gourmet-quality foods and beverages to
the American market, McBride said, Harrington Trace selected the three Israeli
Gold varietals for introduction in 2005
According to McBride, even
identical varieties of olive oil produce a distinctive taste depending on the
country of production. “Just like fine wines, olive oils embody the geography
and climate of the place where the fruit is grown,” he said. McBride said
Harrington Trace wanted to offer consumers the unique flavor characteristics of
Israeli oil in unblended varietals, adding that the Barnea and Soury varietals
are rarely seen in the United States.
Israeli Gold oils are bottled in
375ml cobalt blue European glass bottles, a unique and distinctive look for the
product. “The bottle was chosen in part for its beauty, but primarily because of
its ability to protect the oil from the degradation that can occur when oils are
subjected to light,” McBride said.
Israeli Gold olive oils are available
direct to consumers on the web at http://www.harringtontrace.com. The company also plans to make
the oils available at specialty food and gourmet shops nationwide. For
additional information, visit http://www.harringtontrace.com. Israeli Gold and Harrington
Trace are trademarks of The Harrington Trace Corporation.
About The
Harrington Trace Corporation:
The Harrington Trace Corporation is a
privately-held gourmet food and beverage import company headquartered in
Springfield, Massachusetts.
Contact:
John
McBride
President
The Harrington Trace Corporation
(413) 303-1290
http://www.harringtontrace.com
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Source : http://www.prweb.com/releases/2005/8/prweb267446.htm