Invasion Del Reggaeton: Sold Out California Shows Will Take Place at Universal Amphitheatre in Universal City, April 30 and May 1
Target is sponsoring the Reggaeton event, featuring Daddy Yankee, Don Omar, Ivy Queen, Hector El Bambino, Luny Tunes and DJ Nelson.
Los Angeles (PRWEB via PR Web
Direct) March 21, 2005 -- For the first time ever, Los Angeles will be
witness to the Reggaeton craze with two sold out shows at the Universal
Amphitheatre in Universal City, Calif., on Saturday, April 30 and Sunday, May 1,
2005. Both shows were sold out within hours of going on sale.
The two
shows will feature Daddy Yankee, Don Omar, Ivy Queen, Hector El Bambino, Luny
Tunes and DJ Nelson, all artists under the Machete Music
umbrella.
Reggaeton is the latest dance craze – a cross-culture genre of
music that has hit Latin clubs in Puerto Rico; has taken a stronghold in the
East Coast and has been infiltrating the West Coast the last two years.
Reggaeton is influenced by Jamaican music (Reggae); salsa, merengue and by urban
hip-hop music – it has been associated with the “underground” movement of urban
youth in other Caribbean islands and neighboring nations, including the
Dominican Republic, Peru, Venezuela, Colombia, Mexico, Panama and
Nicaragua.
More recently, it has surfaced in the United States,
particularly in areas with large Puerto Rican concentration of other Hispanics
such as New York and Miami. It’s taking on a marketing approach much like that
of hip-hop at the beginning, evident by the fact that many multi-platinum
hip-hop artists are doing Reggaeton mixes.
Radio stations in the West
Coast such as Power 106 (KPWR 105.9 FM), the No. 1 Los Angeles station and
hip-hop leader and Super Estrella (107.1 FM), the Latin youth market leader, are
“leading the pack.”
The genre has also taken the U.S. Latin music sales
charts by storm. There are currently 10 Reggaeton/Latin Rap Albums in the top 50
Soundscan Latin chart, including Daddy Yankee at No. 1, recently honored by the
RIAA with five Gold and Platinum albums for his CD “Barrio Fino,” the largest
award in the history of Reggaeton music.
Daddy Yankee “Barrio Fino;” (#1
in the Latin Billboard Charts) Don Omar “The Last Don: Live Vol.1;” Ivy Queen
“Diva Platinum Edition;” and Luny Tunes “La Trayectoria” all have been nominated
for Reggaeton Album Of The Year by Billboard Latin Music Awards
2005.
Universal Music Group has launched Machete Music and appointed
Gustavo Lopez as its president in a move to underscore its commitment to
expanding new genres of music, particularly in the Latin music area.
Machete Music is the first full service, start-up label from a major
record company dedicated to the burgeoning music market with a specialty in
hip-hop, rap, dance hall and the hottest new movement – Reggaeton. Mr. Lopez is
a key player in bringing together the talent for the “Invasion Del Reggaeton” in
association with Orjuela Entertainment, Inc.
Target understands the
importance of music in the lives of its guests and its role in the Latin
culture, which is why it is supporting this concert and this emerging music
genre. The company is proud to showcase Reggaeton talent and provide guests
access to this and other emerging Latin music genres.
Target serves
guests at 1,330 stores in 47 states nationwide by delivering today’s best retail
trends at affordable prices. Whether visiting a Target store or shopping online
at Target.com, guests enjoy a fun and convenient shopping experience with access
to thousands of unique and highly differentiated items. Target gives back more
than $2 million a week to its local communities through grants and special
programs.
Since opening its first store in 1962, Target has partnered
with nonprofit organizations, guests and team members to help meet community
needs.
Contact:
Sara Melendez
Machete
Music
818-972-5647
310-568-3330
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Source : http://www.prweb.com/releases/2005/3/prweb219922.htm