Muse Premieres in "The Pitch"
New promotional tool captures business pitch in action.
Los Angeles, CA (PRWEB via PR Web
Direct) March 8, 2005 -- Muse Communications Inc. is proud to announce the
premiere of The Pitch, a new web-based promotional tool on the company website.
The Pitch offers a look into the Muse new-business win of the Big Headed Boxers
account.
The Pitch is a reality-based report of how the team at Muse
worked to win the Big Headed Boxers account in the summer of 2004. As pioneers
in multicultural advertising, Mr. Muse and his talented staff have used The
Pitch as a unique way to demonstrate their creative, strategic and promotional
skills.
"Today advertising is in need of a change in perspective," said
Muse. "Advertising messages and opportunities are more diversified than ever
before, and I think the strategic answers can be found in understanding emerging
ethnic customers. The Pitch demonstrated this shift in
perspective."
Growing competition and market trends continue to serve as
catalysts, strengthening the company’s dedication to problem solving. In
establishing a new look, a new focus and a new plan, Muse Communications intends
to move beyond traditional advertising.
"This is a revolutionary way of
communicating," explained Muse Strategic Planner Jabari Hearn. "We want to
continue to touch our clients and consumers in creative ways while promoting our
new culture -- just as we did 20 years ago."
Muse Communications is rich
in cultural intelligence and marketing expertise. The agency prides itself on
being able to determine which strategy is best for a particular brand, and
provides creative messages and experiences that propel consumers into
action.
Muse clients include the U.S. Army, American Honda, Wells Fargo
Bank and the MGM MiRAGE Group. Muse Communications’ heritage of diversity adds a
unique dimension to the company’s multicultural intelligence. For more
information please contact Flower Benjamin at 323-954-1655 ext. 348, or visit
the agency’s new website at www.museusa.com.
Contact:
Flower Benjamin
323.954.1655 ext.
348
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Source : http://www.prweb.com/releases/2005/3/prweb216409.htm