Free Guide Offers Marketing Strategies for Business Owners
Free marketing strategies booklet offers proven techniques and money-savings tips to promote a company's products and services. Guide is available for small-to-mid-size business owners, company managers, women and minority business owners, non-profit organizations and entrepreneurs.
New York, NY (PRWEB) April 20, 2005 -- In today's economy, most business
owners feel like they've done more than their share of scrambling to retain
existing customers while attracting new ones. However, now is not the time to be
complacent. Tracey Picon Communications has published Effective Marketing
Strategies for Today's Businesses, a free booklet which provides proven
techniques designed to help business owners boost their profits, build their
reputation and promote their businesses to ensure they stay top of mind among
consumers -- without spending a fortune. A copy of the guide is available at no
cost by writing to Tracey Picon Communications, 176-25 Union Turnpike, Suite
314, Fresh Meadows, New York, 11366 or via e-mail at e-mail protected from spam
bots.
According to Tracey Picon Communications (TPC), a firm specializing
in public relations and marketing for small-to-mid size businesses, smart
business owners should consider applying these strategies for growth during the
spring season:
Keep your company visible. Reach out to customers with a
new "business update." Something as simple as a letter or a new section on your
web site sends the message that your company is bursting with fresh ideas and
products and services to serve your customer's needs. Especially target those
customers up for contract renewals or those who have cut back on your services.
Remind them how good you are and how much their business success means to you.
Clients need to feel confident that, as their business supplier, you are
committed to their success. And don't forget to tackle your old prospect list.
This may be the right time to approach them again with some of your most popular
products or services and discounted items.
Fully leverage business and
social opportunities during the spring season. Spring presents a wonderful
opportunity to network with existing and potential clients, vendors, trade
association members and other business owners. Industry functions and trade
shows as well as family and community events are good venues to get reacquainted
with business associates. Discover what’s going on among different industries
and at various companies and who the “movers and shakers” are. Who knows? You
may even meet people who can direct valuable leads your way or make potential
client introductions. Remember, it's important to network, network, network. And
don’t forget to follow up with leads generated from these meetings and events.
Take advantage of favorable industry and consumer trends. Develop
seasonal promotions to help your company attract more customers. For example,
retail and travel-related businesses should capitalize on the busy gift-buying
and travel seasons around Mother's Day and Father's Day, weddings, graduations,
spring breaks, honeymoons and summer vacations.
TPC brings more than 20
years of public relations and marketing expertise to its clients, from advising
emerging small businesses to leading companies, such as American Express, Avon
Products, CBS, and McGraw-Hill.
Contact:
Aldina
Tracey
Tracey Picon
Communications
(718) 740-8572
e-mail protected from spam bots
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Source : http://www.prweb.com/releases/2005/4/prweb230462.htm