Muse Lands Big Headed Boxers Account
Muse Communications, America's first multicultural marketing communications agency has won the Big Headed Boxers account after a 6-month review, according to Jo Muse, Chairman of Muse.
Los Angeles, CA (PRWEB via PR Web
Direct) March 11, 2005 -- Muse Communications, America's first multicultural
marketing communications agency has won the Big Headed Boxers account after a
6-month review, according to Jo Muse, Chairman of Muse.
"The pitch for
the Big Headed account was one of our best. In addition to an exciting approach
to research, event promotion, and print advertising our recommendations focused
on ideas that were in search of the right media opportunities," Mr. Muse said.
"In the end I think the client was most excited about our internet solutions and
provocative print campaign," he added.
Big Headed Boxers is a high
fashion celebrity-driven undergarment manufacturer located in San Diego, CA. The
most recent ad campaign was a national print effort in men's publications like
Maxim, Penthouse and Playboy. In a provocative marketing twist Muse says the new
business process from the first client meeting until the actual winning
presentation and award of the business was video taped and is being shopped in
Hollywood as a possible reality show, called "The Pitch."
Muse has a
heritage of multicultural intelligence and offers clients keen marketing
insights that move consumers to action, no matter their ethnicity, culture or
language. Muse clients include the U.S. Army, American Honda, Wells Fargo Bank
and the MGM MIRAGE. For more information please contact Flower Benjamin at
323-954-1655 ext. 348, or visit the agency's new website at www.museusa.com.
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Source : http://www.prweb.com/releases/2005/3/prweb217521.htm