Paramount Cards Says Mother's Day Is 3rd Top Card Giving Day - From Ancient Greece To Modern Days, Mothers Are Honored
Andy Meehan, Executive Vice President of Paramount Cards, says Mother’s Day is the third most important card giving day, as greatful children pamper their Moms.
Pawtucket, RI (PRWEB) May 1, 2005 -- Mothers across America will soon have
their day. On Mother’s Day, May 8th, children will participate in the time
honored tradition of expressing love and appreciate to their mothers.
Flowers, candy, greeting cards, restaurant meals, and lots of affection
and appreciation will typify the day, which is good for business too.
Mother’s Day gives rise to the busiest day for restaurants and the
exchange of about $100 million in gifts, and a vast number of greeting cards in
the U.S. alone.
Andy Meehan, Executive Vice President Marketing at
Paramount Cards, America’s oldest and third largest greeting card company, said,
“Mother’s Day is the third most important card giving day after Christmas and
Valentine’s. Half of all families exchange cards, including tens of millions by
step-families. Card companies gear up for the day at least a year in advance. At
Paramount our Mother’s Day cards run from handmade to value priced and are given
by children both young and old.”
Meehan said Paramount Cards markets its
full line of greeting cards through a wide array of companies, including
supermarkets, drug stores, card stores and many others.
Hamilton Davison,
President of Paramount Cards said, “Paramount knows what mothers think and how
they appreciate loving sentiments from their children. Next year we’ll celebrate
our Centennial Anniversary, which means we were well into the card business
before 1914, when President Woodrow Wilson declared the day a national holiday,
to be held on the second Sunday of May.”
The momentum for Mother’s Day
began even earlier, as he noted that Ana Jarvis in 1907 established Mother's Day
at her deceased mother’s church in West Virginia. The next year it spread to her
hometown of Philadelphia and by 1911 was in most states. Three years later,
President Wilson made it official.
There was earlier precedent for the
holiday. In the U.S. in 1872, Julia Ward Howe, who wrote the Battle Hymn of the
Republic, began annual Mother's Day meetings in Boston. Before that, Mother's
Day celebrations trace to the celebrations in ancient Greece to honor Rhea, the
Mother of the Gods. Then, in the 1600s, England celebrated Mothering Sunday on
the fourth Sunday of Lent and as Christianity spread in Europe, it changed to
honor the Mother Church, with people honoring their mothers on that day.
Based in Pawtucket, Rhode Island, Paramount Cards features a full-line
of more than 20,000 beautifully designed greeting cards, and is America’s oldest
and third largest greeting card company. Paramount’s operating subsidiaries
include Cardsmart Retail Corporation, a fast growing national chain of value
priced card and gift stores; Image Craft, the second largest card publisher in
Canada and supplier of over 90% of the dollar cards sold in Canada; Premier
Greetings division, the USA leader in strategic value marketing; Lawson Falle,
the second largest Christian card publisher, Images From The Heart, which
markets products including handmade greeting cards sold through www.cardshopinabox.com;
Paramount International is a leading supplier of private label and custom
produced cards and related products.
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Source : http://www.prweb.com/releases/2005/5/prweb235143.htm