Hot Banana’s SEO Friendly Web Content Management Suite (CMS) Dramatically Increases Beaver Vending Web Site Conversions
Hot Banana Software Inc announced today that Beaver Machine Corporation has Search Engine Optimized (SEO) and leveraged the sales conversion rate on their newly launched Web site (www.beavervending.com) using Hot Banana’s Web Content Management Suite (CMS) with integrated WebTrends 7 analytics. Page Views increase from 5,250 to 21,600 per month and 85% of Beaver sales leads now come from Hot Banana Web Site
Toronto, ON (PRWEB) May 5, 2005 -- Hot Banana Software Inc., a leading North
American Web Content Management (CMS) company, today announced that Beaver
Machine Corporation, the leading manufacturer of bulk vending machines, with one
of the most recognizable brands in North America, has Search Engine Optimized
(SEO) and leveraged the sales conversion rate on their newly launched Web site
(www.beavervending.com)
using Hot Banana’s Web Content Management Suite (CMS) with integrated WebTrends
7 analytics. This announcement was made from the Hot Banana booth at the Search
Engine Strategies Show and Conference, May 4-5, 2005 in Toronto, at Booth
#212.
By providing Beaver’s marketing management with the hands-on
ability to change content, to launch Internet marketing campaigns and to track
and measure actionable Web site sales conversion data, including the analysis of
Search Engine Optimization for the various Beaver brands, Beaver Machine
Corporation experienced a gain in Web traffic and lead conversions to actual
sales. Hot Banana helped Beaver Machine increase its Web site visitors from
2,500 to 6,000 per month, page views from 2.1 to 3.6 per visitor, and single
access pages reduced by 60%. As a result, Beaver’s online sales leads acquired
from the Web site, converted to an increase in revenues.
Beaver Machine
Corporation’s online business continues to grow at a strong pace. In fact, the
measurable ROI from the cost of Hot Banana to the new revenues generated equaled
1400%, and for every dollar spent on the Web site $4 were generated in profits
from its online business after implementing the Hot Banana powered Web site.
This significant growth of its online business underscores the importance of
using the Hot Banana Web Content Management Suite as a strategic platform to
optimize its online sales lead generation and conversion process, making it easy
for customers to select and request quotations online, and ultimately to help
Beaver achieve optimal business results.
Hot Banana was selected as the
preferred Web CMS for its unique ability to be search engine friendly. Within 24
hours of the Beaver Web site going live, the Google robot spider had indexed the
majority of the Beaver Web site and had favorably ranked many of the business
objective pages after the first Google refresh. This SEO friendly benefit
combined with Hot Banana’s integrated Internet marketing campaigns, such as
email marketing and WebTrends 7 analytics gave high marketing ROI value to
campaigns and conversion paths.
"The solution selection process was
driven solely by our business needs," explains Matt Miller, Director of
Marketing for Beaver Machine Corporation. "Easy content editing and campaign
management is critical, and Hot Banana surpassed our expectations and helped to
transform Beaver Machine into a sharp online business, selling our products
globally. Our organic search traffic was so good versus traffic from paid search
efforts, that we actually reduced our paid search budget. Hot Banana allowed us
to constantly refine our Search Engine Optimization (SEO) initiatives while
closely monitoring paid keyword performance. Our strong Web site has now turned
out to be the most effective use of our marketing dollars and now WebTrends
tracking allows us to closely measure our return on investment."
"From
product branding, to keywords, to the online commerce process, Beaver Machine is
taking a very thorough approach to managing and measuring all of their Internet
marketing campaigns for visitor acquisition, conversion and retention," says
Krista Lariviere, President, Hot Banana Software Inc. "Hot Banana is playing a
significant role in making Web sites as search engine friendly as possible. But
what’s really unique about Hot Banana is the powerful, yet simple-to-use,
combination of Web Content Management, SEO, Internet marketing and integrated
WebTrends analytics.”
About Hot Banana Software Inc.
The Hot Banana
Web Content Management Suite powers Web sites for more than 171 companies
worldwide. With the end-to-end integration of Web Content Management (CMS),
Internet marketing, Search Engine Optimization - SEO, and WebTrends analytics,
forward-thinking, Web-savvy organizations can deliver customer-focused Internet
marketing at a lower cost, faster, with improved results and measurable ROI. Hot
Banana is available as Licensed Software, or as Hot Banana On Demand, a Software
as a Service, (SaaS) version.
Hot Banana provides a complete Web Content
Management e-marketing platform from which to power the “Web First” Internet
marketing process - from SEO to Web analytics, to workflow, to easy
non-technical content change and marketing campaign execution. This makes the
Hot Banana Web Content Management Suite an ideal solution for online branding,
communications, lead generation & conversion, PR, self service support and
event marketing. Clients include Algoma Steel, Ansell Healthcare Europe, World
Vision, Beaver Machine, Los Alamos School Board (New Mexico), Law Society of
Upper Canada, Expertech, and The County of Simcoe. Hot Banana Software Inc. is
profitable and privately held. For more information, call 1 866-296-1803, or
visit www.hotbanana.com.
About Beaver Machine Corporation
Since 1963 Beaver Machine Corporation has become one of the most innovative
firms in the bulk vending business, producing low maintenance gumball, sticker
and candy machines, as well as ensuring customer confidentiality, safety and
security. As a leader in the industry, Beaver® has developed a worldwide
reputation and enormous respect. On the leading edge of research and
development, the company is known Worldwide for developing new products first
and setting industry standards.
Hot Banana and the Hot Banana logo are
trademarks or registered trademarks of Hot Banana Software Inc. All other names
are trademarks or registered trademarks of their respective
companies.
Press Contact for Hot Banana:
David Terry, Director of
Marketing,
Hot Banana Software, Inc.
e-mail protected from spam bots
(705) 792-3880 x222
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Source : http://www.prweb.com/releases/2005/5/prweb236431.htm