Lamp Customization Gives Alluminare National High-Profile Exposure
Custom lighting expert attracts attention for unique, online customizing.
Decatur, GA (PRWEB via PR Web
Direct) June 22, 2005 -- Alluminare, an online lamp customization business,
receives most of its customers through its lighting Web site, but
lately, www.alluminare.com
has been getting noticed by some big names. Alluminare lamps have recently been
featured in Essence Magazine and on HGTV's hit show "Mission:Organization." The
designs have even gotten attention from Martha Stewart Weddings. According to
owner Friday Shamblen, the secret is online customization.
Friday
Shamblen started her own custom lamp business Alluminare in 2002, in response to
a decorating dilemma of her own. Alluminare allows its customers to design and
configure their own lighting, including size, shape, color and material, through
its Web site. For customers unsure of which shape and size lamp to use, the site
also features an online advice tool. Customers can plug in the shape of their
dining room table, room size, ceiling height, even whether the room is separate
or open to the rest of the house, and the tool will suggest sizes, shapes and
styles that will best fit their room layout.
Alluminare's Web presence was established in the summer of 2004, and it has
already brought the company high-profile attention. When she needed a lighting
vendor for a project on HGTV's "Mission:Organization," Monica Ricci of Catalyst
Organizing looked online to Alluminare. A professional organizer, Ricci faced
the task of completely redesigning a disorganized couple's loft apartment. She
picked Alluminare for new lighting because they let her design exactly the lamp
she wanted. "I came in with an idea of the space I had to work with and left
with everything taken care of," Ricci stated.
The Web
site has also attracted the attention of Essence Magazine. The editor was
looking for a vendor who could deliver a "designer look for less," and found
Alluminare online, as most customers do. "They contacted us for some stocked
items," Shamblen explained, "But when they found out they could design what they
needed and we would ship to them, they were very happy and were able to specify
the pendant shown." The editor for Martha Stewart Weddings found Alluminare
online as well, and worked with Alluminare to customize lamp designs for a
summer photo shoot.
Alluminare was
founded in 2002 and creates custom lamps for home, office and retail settings.
Please visit online at www.alluminare.com.
For more information about
Alluminare's lamp customization and stock lighting, or to set up an interview
with Friday Shamblen, please contact her directly at 866 LAMPS 4
U.
Contact:
Friday Shamblen
Phone: 404 377 2244
Email: e-mail
protected from spam bots
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Source : http://www.prweb.com/releases/2005/6/prweb253998.htm