How to Keep Kids' Furniture American Made? Customize It
The Warm Biscuit Bedding Co. keeps its kids' furniture American made by focusing on its made to order line, the Custom Corner. The Custom Corner offers simplified, affordable customization for the everyday mom.
New York, NY (PRWEB) June 15, 2005 -- As most manufacturers of children's
furniture move their production to China to keep up with the marketplace's
demand for lower costs, the Warm Biscuit Bedding Co has moved it’s Custom Corner
furniture line further west to Skiatook, Oklahoma. The program’s move from its
original New York studio has little to do with cost savings and more to do with
needing space for the quickly expanding program.
Today, with a
do-it-yourself home improvement show on every TV channel, custom decorating has
lost much of its “members only” status. According to survey conducted by the
Warm Biscuit Bedding Co., 90% of mothers from middle income households consider
creating a custom look for their children’s bedrooms “important” or “very
important.”
This finding could not be more in tune with the Warm Biscuit
Bedding Co.'s mission. “We want to make custom decorating easy, affordable and
fun for the everyday mom,” owner Vicki Bodwell explained when asked about her
children’s decorating catalog and website.
The Custom Corner aims to
simplify the custom furniture process. Shoppers first choose an unfinished
furniture piece—the Custom Corner offers children’s headboards, kids’ tables,
nightstands, step stools, shelves and wastebaskets. Then, using a basic outline,
they select from a simple color palette and a variety of decoupaged design
accents to create their own piece. The order can be placed over the phone or at
the company’s website, http://www.warmbiscuit.com, and is delivered in 4-6 weeks.
Since each children's furniture piece is hand-painted, overseas mass
production is not feasible. But, that’s ok with owner Vicki Bodwell. “Our
quantites are not high enough to interest a Chinese factory,” admitted Bodwell.
To shift production overseas, WBBC would have to increase runs considerably. “As
a small company we can be flexible and turn around new ideas quickly,” Bodwell
stated. The company’s mission is not to be “everything to everybody” with a
watered down brand, but to carve out a distinctive niche in the children’s
furniture marketplace.
Vicki Bodwell, a Texas native, launched the Warm
Biscuit Bedding Co. as a 25,000 catalog mailing in 1999 in the bedroom of her
New York City loft. The Warm Biscuit Bedding Co. currently mails 1.6M catalogs
and annually and offers its products online and in retail baby
boutiques.
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Source : http://www.prweb.com/releases/2005/6/prweb251460.htm