American Clay Earth Plaster Showcases Premiere U.S. - Based Clay Plaster Instructional Video at PCBC/2005
American Clay Earth Plaster, the natural finish for interior walls and ceilings, is proud to showcase the premiere U.S.-based clay plaster instructional video at the PCBC/2005, May 31-June 3, 2005, at Moscone Center in San Francisco, Booth #5221.
Albuquerque, NM (PRWEB) May 27, 2005 -- American Clay Earth Plaster, the
natural finish for interior walls and ceilings, is proud to showcase the
premiere U.S.-based clay plaster instructional video at the PCBC/2005, May
31-June 3, 2005, at Moscone Center in San Francisco, Booth #5221. The video is
produced by American Clay who last year won the Outstanding New Green Product
Award from National Association of Home Builders. Well-known for its elegant
look and environmentally-conscious features – non-toxic, hypoallergenic, low
inherent energy, and low waste – American Clay finishes are easy to use and are
available in over 30 colors. The video offers both professionals and
do-it-yourself home improvers a personal tour of the effortless artistry of
American Clay.
Thirteen minutes in duration and
available in both VHS and DVD formats, the video will be shown continuously at
the American Clay booth. Highlighting earth plaster’s natural beauty as well as
its simple application, the video includes several shots of completed
installations interspersed with a step-by-step demonstration of plastering
techniques. Outside preparation, mixing, first and second coat applications are
clearly and concisely explained in individual chapters. Sections on spraying and
final surfacing provide useful tips such as how to avoid cracks and quickly
cover large areas. The video is available directly through American Clay
(VHS/$10.00, DVD/$12.50).
As is shown, American
Clay products are applied much like a conventional plaster finish, but with none
of the intrinsic problems of gypsum or cementitious plasters. There is no
off-gassing or inherent waste on-site. Moreover, the plaster is non-flammable,
gives additional masonry mass in rooms, resists mold growth, absorbs sound,
breathes with temperature and humidity, and is easily repairable.
American Clay – The Original Earth Plaster – presently comes in two
formulations: the original Loma and the even smoother Porcelina – a formulation
which provides a polished, more Venetian-like veneer. It is a unique combination
of clays, aggregates and natural pigments that offers builders and consumers a
natural and elegant option.
“Since last year’s visit to PCBC, we have
had a fun and creative year: developing 20 new colors, adding many dealers and
distributors, and producing a beautiful instructional video. Our sales grew 200%
last year, and we have much on the planning table for this year. Our video is
providing more people with the ability to apply our delicious plaster. We love
the PCBC show: it’s incredibly well thought out and attended and it has brought
us great measurable results. The attendees are really focused on finding new and
inventive products—as well as going out and using them in their projects,” says
Marketing Director/Co-Founder Carol Baumgartel.
About American Clay
Enterprises
Loma is the original formulation which has the characteristics of
traditional plaster. The surface texture can vary by using different finishing
techniques: a tile sponge helps achieve a ‘sanded’ finish (ala suede), a
stainless steel swimming pool trowel offers a smooth – but somewhat textured –
surface, and a coarse black sand added to the Loma can produce an almost
‘stone-like’ quality.
Porcelina is the newer Venetian-like, super-smooth
produce that gives a satin – almost texture-free – surface. Prized by Artisans
for centuries, the smooth surface can be reminiscent of fine marble. Troweled
over a basecoat of Loma, Porcelina is a layer of less than 1/32nd of an inch. It
can be worked with several colors to produce the mottled, Venetian plaster of
Mediterranean and Italian villas.
American Clay has also added to their
offerings this year:
• American Clay Primer – specially formulated to
maintain the breathability of the surface, reducing the possibility of mold
build-up;
• American Clay Sealers, both clear and gloss;
• American Clay
Add-Mix – an addition to their Loma and Porcelina formulations that prepares the
Earth Plaster for high-traffic areas or commercial applications; and
• Hida
Trowels – a wide variety of Japanese Trowels that are specially designed for
working with clay plaster.
American Clay Enterprises, Inc., is based in
Albuquerque, NM, and its product is patent pending. The company offers workshops
at its New Mexico locations, and the product is available through their office
or through one of the growing number of retailers and distributors across the
U.S. Their website, www.americanclay.com, offers information on ordering,
technical specifications, product application and additional resources and
links.
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Source : http://www.prweb.com/releases/2005/5/prweb244995.htm