Oakley Releases Three New Sunglass Designs
New design innovations, new open-edge frame.
Foothill Ranch, CA (PRWEB via PR Web
Direct) May 6, 2005 -- Oakley, Inc. (NYSE: OO) today announced the upcoming
release of three new sunglass designs. RIDDLE™ (http://oakley.com/o/o2226d)
and GASCAN™ (http://oakley.com/o/o2222d) are two styles that represent an
entirely new design language for the company. The third release, BOTTLECAP™ (http://oakley.com/o/o2223d,)
is a new version of Oakley’s successful HALF JACKET™ (http://oakley.com/brochures/eyewear/half_jacket/) sunglass.
"Sharp angles and straight edges define the new design language of
RIDDLE™ and GASCAN™ eyewear, and the science behind these inventions is just as
innovative as the art," said Oakley President Colin Baden. "BOTTLECAP™ eyewear
features an open-edge frame for an unobstructed field of downward vision. This
sunglass is intended to extend the legacy of our overwhelmingly popular HALF
JACKET™, which has been our strongest selling sunglass for several years.
BOTTLECAP™ is designed to capture a more conservative consumer base while still
offering fashion-forward styling."
"For RIDDLE™ eyewear, our precision
frame technologies and lens cutting abilities allow us to use a single
continuous lens, mounted flush with the outer surface of the frame," Baden
explained. "We started with the same single-lens geometry for GASCAN™ and cut it
into two lenses. The process retains the benefits of Polaric Ellipsoid™ lens
geometry while offering aesthetics so unique, we actually customized our
corporate logo just for this eyewear," Baden concluded.
Oakley’s new
RIDDLE™ eyewear includes patented XYZ Optics®. This technology maximizes clarity
at all angles of vision, even at the lens periphery. The RIDDLE™ frame is
surprisingly lightweight for its size, thanks to the company's proprietary O
Matter® frame material. Impact protection meets all ANSI standards, and Oakley's
Three-Point Fit optimizes comfort while keeping the lens in precise optical
alignment.
The company's new GASCAN™ eyewear features sculpturally
integrated hinges with metal icons that accent a frame of stress-resistant O
Matter®. The lightweight material offers all-day comfort, even with the expanded
dimensions of the frame's aggressive styling. XYZ Optics® extends clarity to the
periphery of the lenses, allowing for design contours that open peripheral
vision. As with all Oakley eyewear, pure Plutonite® is utilized to create lenses
that filter out 100% of all UVA, UVB, UVC and harmful blue light.
An
open-edge design of lightweight O Matter® frame material, BOTTLECAP™ utilizes
patented XYZ Optics® to maintain razor sharp clarity at all angles of vision.
Offering a comfortable fit on all facial sizes, BOTTLECAP™ is especially well
suited for small to medium faces, due to contouring that eliminates the wide
corners of conventional frames. The durable design meets all ANSI Z87.1
standards for impact protection, and provides 100% UV filtering. Its
sculpturally integrated hinges are engineered with dual cam action and accented
with true metal icons.
About Oakley, Inc.
Oakley: a world brand,
driven to ignite the imagination through the fusion of art and science. Building
on its legacy of innovative, market-leading, premium sunglasses, the company
also offers an expanding line of premium performance apparel and accessories,
prescription eyewear, footwear, electronics and watches to consumers in more
than 100 countries. Trailing-12-month net sales through March 31, 2005 totaled
$598.6 million and generated net income of $44.7 million. Oakley, Inc. press
releases, SEC filings and the company's annual report are available at www.oakley.com.
Safe
Harbor Disclaimer
This press release contains certain statements of a
forward-looking nature. Such statements are made pursuant to the "safe harbor"
provisions of the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements, including but not limited to growth and strategies,
future operating and financial results, financial expectations and current
business indicators are based upon current information and expectations and are
subject to change based on factors beyond the control of the company.
Forward-looking statements typically are identified by the use of terms such as
"may," "will," "should," "might," "believe," "plan," "expect," "anticipate,"
"estimate" and similar words, although some forward-looking statements are
expressed differently. The accuracy of such statements may be impacted by a
number of business risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated, including but not limited
to: the acceptance in the marketplace of the company's new products and changes
in consumer preferences; risks related to the sale of OAKLEY THUMP™ and new
product introductions in the company's electronics category; the company's
ability to maintain approved vendor status and continue to receive product
orders from the U.S. military; the company's ability to integrate and operate
acquisitions, the company's ability to manage rapid growth; risks related to the
limited visibility of future sunglass orders associated with the company's "at
once" production and fulfillment business model; the ability to identify
qualified manufacturing partners; the ability to coordinate product development
and production processes with those partners; the ability of those manufacturing
partners and the company"s internal production operations to increase production
volumes on raw materials and finished goods in a timely fashion in response to
increasing demand and enable the company to achieve timely delivery of finished
goods to its retail customers; the ability to provide adequate fixturing to
existing and future retail customers to meet anticipated needs and schedules;
the dependence on eyewear sales to Luxottica Group S.p.A, which, as a major
competitor, could materially alter or terminate its relationship with the
company; the company's ability to expand and grow its distribution channels and
its own retail operations; unanticipated changes in general market conditions or
other factors, which may result in cancellations of advance orders or a
reduction in the rate of reorders placed by retailers; a weakening of economic
conditions could continue to reduce demand for products sold by the company and
could adversely affect profitability, especially of the company's retail
operations; terrorist acts, or the threat thereof, could adversely affect
consumer confidence and spending, could interrupt production and distribution of
product and raw materials and could, as a result, adversely affect the company's
operations and financial performance; the ability of the company to integrate
licensing arrangements without adversely affecting operations and the success of
such initiatives; the ability to continue to develop and produce innovative new
products and introduce them in a timely manner; reductions in sales of products,
either as the result of economic or other conditions or reduced consumer
acceptance of a product, could result in a buildup of inventory; the ability to
source raw materials and finished products at favorable prices to the company;
the potential impact of periodic power crises on the company's operations
including temporary blackouts at the company’s facilities; foreign currency
exchange rate fluctuations; earthquakes or other natural disasters concentrated
in Southern California where a significant portion of the company's operations
are based; the company's ability to identify and execute successfully cost
control initiatives; and other risks outlined in the company’s SEC filings,
including but not limited to the Annual Report on Form 10-K for the year ended
December 31, 2004 and other filings made periodically by the company. Readers
are cautioned not to place undue reliance on these forward-looking statements,
which speak only as of the date hereof. The company undertakes no obligation to
update this forward-looking information. Nonetheless, the Company reserves the
right to make such updates from time to time by press release, periodic report
or other method of public disclosure without the need for specific reference to
this press release. No such update shall be deemed to indicate that other
statements not addressed by such update remain correct or create an obligation
to provide any other updates.
Editorial contacts:
Crishana
Haynes
Oakley, Inc.
Public
Relations
(949) 829-6358
e-mail
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Lance Allega
Oakley,
Inc.
Investor Relations
(949) 672-6985
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Source : http://www.prweb.com/releases/2005/5/prweb237579.htm