In Invitations, It’s Something Old - Something New.. Again
Today’s brides’ invitations come edgy with a side order of traditional elegance.
Bay Area, CA (PRWEB) May 6, 2005 -- It wouldn’t surprise Abby McLucas, owner
of Abby Jean, a bit to see one of her brides gliding down the aisle in an
elegant Vera Wang gown, clasping a bouquet of fresh wheatgrass, with a
blush-colored pillbox hat crowning her head. “Bride’s today aren’t merely
accepting tradition; they’re embellishing it and doing quite a nice job, I might
add!” observes Abby, whose new line of modern engraved wedding invitations
launches next month. And while wheatgrass doesn’t really “keep,” Abby Jean
invitations certainly do.
Despite their penchant for retro color
combinations and decidedly unfussy styles, brides today are opting for a healthy
dose of luxury—and tradition—when it comes to their invitations, and that’s just
what Abby intends to give them. When she first began discussing her new line of
engraved wedding invitations, Abby knew she’d encounter some skepticism. After
all, engraved invitations have long been considered the epitome of
traditionalism and Abby Jean’s designs are about as far from traditional as
possible. As Abby explains, though, while it’s not unusual for a bride to come
in inspired by anything from a pair of gold ballet flats, to an old
handkerchief, or a children’s story book, they invariably want their wedding
invitation to “feel” like something special. That intangible “something special”
they’re looking to achieve? It’s all about the paper and what you do with it,
according to Abby.
“No matter the type of woman or the style of
invitation, all the brides I’ve worked with have quickly recognized that the
type of paper you select can really imbue the invitation with a sense of luxury
and sumptuousness. That’s why we decided that a new line of engraved invitations
would be a natural next step for us and for our brides. Absolutely nothing
compares to the exquisite tactile sensation of engraved lettering.” For anyone
who maintains that engraved invitations equal formal tradition, remember, it
wasn’t too long ago, when invitations—like wedding dresses, china and cakes—were
almost always exclusively white. Now, the “white weddings” come in robin’s egg
blue, merlot and burnt sienna. With something akin to pride, Abby is quick to
point out, “There’s not a single white invitation set in our entire line,”
sheepishly adding, “although white ink looks fantastic engraved into a rich
chocolate brown invitation.”
Ultimately, Abby believes the invitation is
part mirror and part window; reflecting the style of the couple and a providing
a glimpse into the kind of affair they’ll be hosting. With Abby Jean’s new
engraved wedding invitation line, Abby is telling brides that she understands
their need to celebrate their urban sensibilities while tipping their hats to
their traditional ones.
Abby Jean sources the finest papers to cultivate
exquisite non-conformist wedding invitations. They also design a line of note
cards that are sold in boutiques across the country. Their new line of engraved
wedding invitations, featuring six collections names after the designer’s own
bridesmaids, launches next month.
To schedule a meeting, request an
album or simply find out some additional information, call 650.838.0283 or
e-mail e-mail protected from spam bots.
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Source : http://www.prweb.com/releases/2005/5/prweb236937.htm