Consumer Poll: Food safety Confidence will Improve with Mandatory National Animal Identification System
A recent poll shows that consumers will become even more confident in the safety and security of the nation’s meat and poultry supply if a mandatory National Animal Identification System (NAIS) is implemented. Under the NAIS, authorities would be able to quickly locate specific animals to prevent the spread of livestock diseases, such as mad cow disease.
Kenilworth, N.J. (PRWEB) June 24, 2005 -- A recent poll shows that consumers
will become even more confident in the safety and security of the nation’s meat
and poultry supply if a mandatory National Animal Identification System (NAIS)
is implemented. Under the NAIS, authorities would be able to quickly locate
specific animals to prevent the spread of livestock diseases, such as mad cow
disease. The consumer survey was sponsored by Global Animal Management Inc.
(GAM), a leading provider of animal and premises identification systems. GAM is
a wholly owned subsidiary of Schering-Plough Animal Health Corporation, the
worldwide animal health business of the Schering-Plough Corporation (NYSE: SGP).
Survey results
The GAM-sponsored poll of 1,000 U.S. consumers,
conducted in mid-May, shows that consumers already have considerable confidence
in the nation’s meat and poultry supply, but their confidence levels could jump
even higher once NAIS is in place. The NAIS proposal, recently unveiled by the
U.S. Department of Agriculture, calls for mandatory reporting of the movements
of cattle, hogs, poultry and other meat-producing livestock by January 2009.
More than 37 percent of respondents to the poll said their current meat
safety confidence is high – at least 8 on a 10-point scale (1=not confident, and
10=very confident). Only 10 percent of respondents rated their confidence as low
(1-3). Overall, current consumer confidence in the meat supply averaged 6.5 on a
10-point scale.
According to the survey, if NAIS were to be implemented,
average consumer confidence in meat safety and security would jump to 7.4.
Nearly 55 percent of those polled said their confidence would then be high
(8-10), and those who said their confidence will remain low (1-3) declined to
less than 4 percent.
“We are glad to know that consumers feel good about
the integrity of the meat and poultry supply – as they should,” says Jim Heinle,
president of GAM. “The industry at all levels has worked hard to protect animal
health and provide safe products. This survey shows that the ability to trace
livestock diseases through a national identification system may be a tool to
raise consumer confidence even further.”
Mandatory system improves
confidence
The GAM-sponsored poll shows that consumers may be even more
confident in meat and poultry safety if participation in NAIS is mandatory,
rather than voluntary. On the same 10-point scale, average consumer confidence
is 7.5 under a mandatory system, compared with 5.8 for a voluntary one.
Fifty-eight percent of consumers polled said they would be highly confident
(8-10) if NAIS is required, compared with only 28.1 percent who said they would
feel highly confident if the system is optional.
“Consumers are already
confident in the U.S. meat supply and an additional step that is mandatory will
increase their confidence,” noted Dr. John Lawrence, director of the Iowa Beef
Center. “This research showed that confidence in the current system and NAIS
seemed to increase with age, education and income.”
Respondents also said
they believe that NAIS will give farmers and ranchers the information they need
to protect livestock and poultry from animal diseases – 42 percent would be
highly confident, and only 5.6 percent would have low confidence.
NAIS
is a disease management tool for industry and government and does not require
consumer products to be identified accordingly in stores. But in the future,
individual retailers or suppliers might partner with industry producers to
provide traceability information voluntarily.
When asked what they would
do if offered a choice between meat and poultry products identified as being
tracked through NAIS, or products that aren’t identified, most consumers – 55.6
percent – said they would chose the “identified” product, but only if the price
wasn’t too much higher. Only 13.2 percent said they would chose the “identified”
product regardless of price, and 12 percent indicated that they would continue
to buy the lowest-priced products, no matter what.
“There is an
indication that consumers may pay a modest amount more for traceability. This is
consistent with other research. They like what they have but will take more if
it is at little or no cost,” says Lawrence.
Heinle adds: “It is extremely
difficult to predict what impact NAIS implementation will have on consumer
behavior, since many factors enter into food purchase decisions. A proactive
approach like NAIS certainly will help maintain the consuming public’s vote of
confidence, by strengthening both the reality and perception that our meat
supply is among the safest in the world.”
ID system presents other
opportunities
In addition to bolstering consumer confidence, Heinle says that
NAIS presents other value-added opportunities to the livestock industry. NAIS
provides the potential for the industry to gather and manage information that
may help maintain global markets and ensure consumer confidence in the food
system. Livestock producers could record the age, source and breeds of their
animals, along with feed, animal health, and other production data that may be
important to buyers, both domestically and abroad.
Information captured
using NAIS technologies also can be integrated into retail grocery and
foodservice logistics, quality control and traceability processes, such as radio
frequency identification (RFID), or bar-coding systems.
Farms and
ranches being registered
As proposed, NAIS wouldn’t become mandatory until
January 2009, but tools are in place now to allow livestock producers to easily
capture the needed information. As a first step, NAIS already has begun
registering the farms and ranches, or “premises,” where animals are located.
As of mid-May, USDA had registered and assigned unique premises
identification numbers to 74,340 farms and ranches nationwide. Of those, more
than 25 percent have been registered using the Global Animal Management Premises
Management System (GPMS). This USDA-approved system integrates seamlessly with
the GAM VeriSource system to track movements of groups of livestock and
individual animals, and simultaneously manage value-added data.
“Although there are thousands of premises yet to be registered, we’re
seeing good progress,” says Heinle, adding that GAM applauds USDA efforts to
accelerate consensus on how NAIS will be implemented.
Global Animal
Management, Inc., is a subsidiary of Schering-Plough Animal Health Corporation,
the worldwide animal health business of the Schering-Plough Corporation (NYSE:
SGP). Schering-Plough is a global, science-based health care company with
leading prescription, consumer and animal health products. Through internal
research and collaboration with partners, Schering-Plough discovers, develops,
manufactures and markets advanced drug therapies to meet important medical
needs. Schering-Plough’s vision is to earn the trust of the physicians, patients
and customers served by its more than 30,000 people around the world. The
company is based in Kenilworth, N.J., and its Web site is www.schering-plough.com.
Editor’s notes:
· VeriSource® is a registered trademark of Global
Animal Management, Inc. Additional information about VeriSource® can be found at
www.mygamonline.com.
· GAM™ is a trademark of Global Animal Management, Inc.
· The GAM
consumer confidence poll was conducted May 11-16, 2005, by Synovate eNation. The
survey included 1,000 U.S. consumers, with a +/- 3 percent margin of error on a
national sample. For additional information about survey results, contact Julie
Lux, (908) 298-4774.
· Additional information on NAIS is available on USDA’s
Web site at http://www.usda.gov/nais.
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Source : http://www.prweb.com/releases/2005/6/prweb254348.htm