Windy City's WBBM-TV Certified Most Accurate by WeatheRate
Forecast verification experts WeatheRate certified Viacom owned and operated WBBM-TV as the most accurate in Chicago for the period September 1, 2004 through February 28, 2005.
(PRWEB) June 21, 2005 -- Forecast verification experts WeatheRate certified
Viacom owned and operated WBBM-TV as the most accurate in Chicago for the period
September 1, 2004 through February 28, 2005.
The Arizona-based company
crowns TV meteorologists across the country as the most accurate in their market
by comparing forecasts with actual weather conditions. WeatheRate verifies high
and low temperatures, sky cover, precipitation, snow accumulation, wind and fog.
Accuracy in forecasting severe weather and timing of precipitation also comes
into play.
"At CBS 2, we place a strong emphasis on accuracy in weather
forecasting because we know our viewers are depending on us to get it right.
It's an honor to be recognized by an independent research company for delivering
on that promise more consistently than any of our competitors," said Carol
Fowler, WBBM’s Vice President of News.
Using a business model similar to
J.D. Power and Associates, WeatheRate conducts independent research at their own
expense. At the end of each WeatheRating period, the company offers its seal of
approval only to the most accurate station in each television market. Referring
to a recent AP-Ipsos poll about forecast accuracy, WeatheRate President Bruce
Fixman said, “The poll confirms what we already know – TV is by far the most
popular source of weather information. Some forecasters are indeed better than
others, and because we’re not affiliated with TV stations or the companies that
own them, the public can trust us to tell them who is really the most
accurate.”
For more information about WeatheRate, logon to www.weatherate.com, or call
(602) 909-8429.
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Source : http://www.prweb.com/releases/2005/6/prweb253041.htm