Convention Strategy Signs RFID Distribution Sales Agreement
Convention Strategy is pleased to announce that it will be adding Avante International Technology’s patented radio frequency identification (RFID) attendee management technology to its suite of convention and meeting management services.
(PRWEB) May 14, 2005 -- “We are extremely excited about this newly created
relationship,” said Robert Davis, President of Convention Strategy. “We are
constantly looking for new ways to improve and streamline the trade show
attendee audit process. By integrating RFID within our meeting management
process, we are able to offer our customers advanced ways to capture and record
attendee data. The technology overcomes the shortcomings of barcode and magnetic
stripe applications for lead management and overall attendance tracking,” Davis
added.
It’s expected that within three years the RFID label will be a
prominently implemented technology within the meetings industry. The specific
technology being marketed by Convention Strategy utilizes a 13.56MHz frequency,
which produces a higher success read-rate than a 915MHz frequency around water
and metal. An encoded computer chip is adhered with flexible adhesive to that
back of attendee badges, and the badge’s information is read by strategically
placed readers throughout a meeting space. But, having hardware available is the
simple part; the difficult part is deciding upon and acquiring the appropriate
“middleware” to translate the attendee data and compile meaningful reports.
By coupling the Avante RFID technology with Convention Strategy’s suite
of meeting management services, corporate and association clients will now have
the ability to experience the benefits of using RFID for exhibit lead retrieval,
session control access, continuing education unit (CEU) tracking, cyber-cafe
access, crowd flow tracking, traffic pattern reporting, post-show attendee
demographic analysis, and customized exhibitor fulfillment.
About
Convention Strategy
Convention Strategy, Inc takes a unique approach to trade
show management. With a team that boasts more than 12 years of experience in
marketing, sales and production, Convention Strategy is dedicated to the
creation of targeted and innovative industry-leading events that deliver
results. Within the hospitality trade show industry, there are many marketing
and vehicles being demonstrated within the management community credited to
Convention Strategy’s historical creative ingenuity.
About Avante
International Technology
Avante started the development of a radio frequency
identification (RFID) tradeshow lead retrieval system and attendee management
system in 1999 to overcome the shortcomings of technologies and methods being
used at the time. The unique functionality of the system permits non-intrusive
access and management of seminars and special events make it ideal for large
tradeshows and meetings. Avante has its roots in Smart Card access control
systems.
For more information on the use of RFID within a meeting,
convention or event, please contact Convention Strategy at (301) 656-7521 or
visit online at www.conventionstrategy.com.
# # #
Source : http://www.prweb.com/releases/2005/5/prweb239873.htm