The Mind Behind the Bobblehead Strikes Again
Malcolm Alexander and his new little people are coming to an event near you.
Bellevue, WA (PRWEB via PR Web
Direct) June 1, 2005 -- The strange people who launched the bobblehead craze
are back, this time behind an army of handcrafted wind-up collectibles. And
they'll be invading a stadium near you soon.
Malcolm Alexander, creator
of the bobblehead and founder of Alexander Global Promotions, announces a new
line of wind-up walking toys customized to resemble your favorite stars from
sports, music, politics and whatever else you can imagine.
"We've taken
the wind-up toy and given it legs, so to speak," says Alexander. "By using the
same premium cold-cast resin technology we employ in our best bobbleheads, we've
raised quality to the collectible level—far beyond the plastic wind-up toys you
remember from your youth."
As for response, the San Francisco Giants and
Minnesota Twins clearly think these walkers are going places. Laura Montez, of
the Giants says, "Just like the bobbleheads, these wind-up walkers are taking on
a life of their own--we are absolutely thrilled with the fan
response."
Alexander Global has turned collectible giveaways into gold
for stadium events in many other ways as well.
For the New York Yankees,
the company recently sculpted bronze replica statuettes of that stadium's famous
Monument Park legends. Honoring greats like Ruth, Berra, Munson, Ford and
Gehrig. The team is in the second year of a three year deal issuing three new
statuettes per year, and results have exceeded expectations. "The quality and
detailing are everything I expect from Alexander Global! This collection has had
the same tremendous success at Yankee Stadium as the bobblehead craze and I
couldn't be happier with the response," stated Deborah Tymon, New York Yankees
Senior Vice President of Marketing.
For the Philadelphia 76ers, Alexander
Global is creating a series of lifelike miniature busts of 76er players to be
issued during the 2006 promotional schedule. Says Alexander, "In-stadium
giveaways are more successful when they are good enough to be pursued by
collectors, who proudly display them on office desks and bookshelves. The
result: teams are happy with increased attendance, sponsors are happy with
better logo exposure, fans are happy to be among the lucky few owning a
one-of-a-kind item…and of course we are happy keeping our factories
working."
Meanwhile, don't rule out the bobblehead. The top event
keepsake for six years running, it's still a head above competitors. Alexander
continues to delight collectors with variations such as this year's newsworthy
"bobble ankle" statuette of Boston Red Sox pitcher Curt Schilling, commemorating
the injured star's bloody-ankled 2004 World Series performance.
About
Alexander Global
Alexander Global Promotions has been the world's leading
producer of bobblehead dolls and other in-stadium sports collectibles since
1999. To date AGP has produced over 20 million bobbleheads and countless other
promotions for customers such as the NFL, MLB, NHL, NBA, Disney, Caesars Palace
and NASCAR.
Contact:
Peter Weinstein
Alexander Global
Promotions
Voice: 425.637.0610
Fax: 425.637.0611
E-mail: e-mail
protected from spam bots
Web: www.bobbledobbles.com
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Source : http://www.prweb.com/releases/2005/6/prweb246991.htm