Humorous Haiku, ‘Fun’ctional Features Propel Simply Audiobooks To New Heights in Online Customer Satisfaction
Simply Audiobooks launches a new user-friendly Website that engages, entertains and educates visitors looking to access audio books online.
Toronto, Canada (PRWEB) June 4, 2005 -- Reaffirming its commitment to
excellence in customer service, Simply Audiobooks today announced the launch of
its newly designed web site with an emphasis on creating an enjoyable online
experience for existing and potential members.
After carefully monitoring
browser trends and member feedback since its last site facelift in June 2004,
the popular CD audio book rental provider has developed specific improvements to
cater to its time-conscious user demographic. Focusing on improved
functionality, ease of navigation and creative ways to offer information, the
company aims to turn visits to www.simplyaudiobooks.com into memorable
experiences.
“As an online company, we recognize that our website is our
main communications medium and the primary point of contact for our customers.
We want their visit to be an experience that fits their needs, keeps them
entertained and engaged, and makes them want to return,” said Simply Audiobooks
CEO, Sean Neville.
Features that help create that experience include an
overall improved look and feel to the site, convenient tools like the custom
calculator, which helps prospective members choose the right plan, and
availability bars that show members when they can expect to receive their next
selection.
Interactivity is also a large component of the redesigned
site. Members are encouraged to submit original book reviews, contributing
user-generated content for use as a resource to other members. Reviews are often
humorous and engaging, offering entertaining insight on audio book titles
offered by the company.
Taking user interaction to another level, Simply
Audiobooks has also added a unique element of creativity with its new Haiku Page
Translations. Users are given the option to read select page content in haiku
poetry to stimulate their literary senses.
According to Simply
Audiobooks Web specialist Tim Borden, some of the key factors in re-developing
www.simplyaudiobooks.com were improved functionality,
usability and site performance.
“Our primary goal in designing the new
site was to improve online customer satisfaction that would ultimately result in
higher conversion rates,” said Borden. “Members now have more options to manage
their accounts on their own schedule, 24 hours a day, 365 days per
year.”
The new site launch comes just in time to announce Simply
Audiobooks’ latest contest promoting their Refer a Friend Program. Members who
refer a friend to the service are awarded free plan upgrades and chances to win
trips to famous audio book settings like New York, Napa Valley, Paris or London.
About Simply Audiobooks:
Simply Audiobooks is the largest online
provider of CD audio book rentals serving North America. Launched in 2003, the
company was the first to offer an unlimited rental model for audio books, with
free direct-to-door delivery and no late fees. Simply Audiobooks stocks
thousands of titles in multiple genres, including fiction, non-fiction,
business, spiritual, classic and children's literature. With offices in Toronto,
Buffalo and Las Vegas, Simply Audiobooks is the only audio book rental provider
to service the United States and Canada. For more information visit www.simplyaudiobooks.com.
Contact:
Alyson
Fernandes
905-901-0026 ex.104
e-mail protected from spam bots
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Source : http://www.prweb.com/releases/2005/6/prweb247619.htm