Bettoo Innovates to Offer Gambling Text Ads to Fill Gap Left by Google and Yahoo
Bettoo Ltd today unveiled their specialist text advertising service for the gambling and betting industry to offer the popular text ad format to an industry dropped by Google and Yahoo last year following legal action. Although many observers believed Google's text ads to have broken no rules, the company chose to drop gambling ads to prevent further disputes. Bettoo's new text ad service addresses and solves the legal concerns with its innovative Active-Clix user-confirmation challenge response system.
(PRWEB) June 2, 2005 -- Bettoo Ltd today unveiled their specialist text
advertising service for the gambling and betting industry to offer the popular
text ad format to an industry dropped by Google and Yahoo last year following
legal action. Although many observers believed Google's text ads to have broken
no rules, the company chose to drop gambling ads to prevent further disputes.
Bettoo's new text ad service addresses and solves the legal concerns with its
innovative Active-Clix user-confirmation challenge response
system.
Bettoo's Active-Clix system is designed to prevent under-age,
casual or visitors from regions that do not allow gambling ads from accessing
sites by challenging those who click on a Bettoo Ad before forwarding them to
the advertiser's site. The Active-Clix system stores the response to the
challenge and blocks any further ad redirection should its strict criteria not
be met.
"Active-Clix was designed to ensure that Bettoo only redirects
users who are legally allowed and actively seeking gambling sites to our
advertisers' sites." said Bettoo program director Chad Noble. "Bettoo ads do not
display the advertisers' URL's so users cannot be 'subconsciously' directed to
one of our advertisers' sites, they must click on an ad then, on their first
visit, actively respond to the challenge before being directed to the sites. We
at Bettoo, like many other independent observers do not believe that Google was
breaking any rules with its text ads, but we can see that as they are generating
so much income from other industry ads, it was easier to close down gambling ads
than to become bogged down in litigation."
Bettoo's new text ad service
operates in a similar way to Google, with its BetWords system for advertisers
and BetCents affiliate scheme for web publishers. However, Bettoo have
redesigned the ad selection process and moved away from automatically examining
site names and content to guess the most appropriate ads to deliver.
"We
realized that no computer algorithm could ever come close to understanding a web
site's audience better than the webmaster. We also understood that those web
users who are interested in gambling and betting have a wider range of interests
than gambling alone. We therefore decided not to try and choose the best ads to
deliver to a site, but to empower the webmaster to select the best categories of
ads themselves. We are sure this method will deliver much better targeted ads,
as webmasters will be selecting ads to maximize their affiliate income. This
system opens gambling and text ads to thousands of sites that would not be able
to benefit from them even if the major ad services began to run gambling ads
again.
In the end, as always, the best solution was the most simple. The
combination the Active-Clix challenge-response system and the user selected ads
should provide the safest and most targetted text ad service for the gambling
and betting industry. With this industry paying some of the highest rates per
word, Bettoo is finally filling a large market gap and bringing an enormous
revenue potential to thousands of sites."
Bettoo's BetCents affiliate
scheme is now open for registration with its first BetWords text ads going live
in August 2005.
Bettoo is offering an industry high payout rate of 80%
with a promotional offer of an additional 5% guaranteed forever for new BetCents
affiliates who sign up before the August live date.
"Gambling sites offer
some of the highest and most lucrative advertising rates online." Noble
continued. "Bettoo is committed to maintaining the highest payout rates to
return as much of this high income to our affiliates as possible. Bettoo
BetCents ads can run along side other advertising schemes like Google's AdSense.
With the high payout potential, we hope users will initially try our smallest,
single ad service to run alongside their current advertisers, then once they
have seen the higher returns that Bettoo can offer, they will extend and
potentially replace their ad coverage. Our single aim to open a Bettoo ad
channel on every single website no matter what its content. The online gambling
industry has grown enormously over the past twelve months, and competition is
fierce. Bettoo offers new channels to gambling sites to advertise their services
and in return raise the bar in terms of website affiliate income."
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Source : http://www.prweb.com/releases/2005/6/prweb245925.htm