New Site Matches Mutual Funds to Your Investment Personality
Described online by The New York Times as "the eHarmony of investing," Fund Matchmaker uses individualized investment personality profiles to recommend the best mutual funds to clients. Fund Matchmaker's mutual fund expert, Dr. Bruce, analyzes the client's completed online questionnaire at www.fundmatchmaker.com in order to provide customized investment advice.
(PRWEB via PR Web Direct) April 27,
2005 -- Dr. Bruce Collin takes on the role of investment matchmaker at
fundmatchmaker.com, pairing potential investors with the best
mutual funds suitable to their investment personalities.
“I created the Fund Matchmaker Web site because I wanted to help people
receive mutual fund advice based upon their own investment personalities
rather than the typical cookie-cutter approach used by some other mutual fund
advisors,” Dr. Bruce says.
Fund Matchmaker provides a low-cost service
that takes an individualized approach to recommending mutual fund investment
advice to the general public. Dr. Bruce combines his passion for helping people
wisely invest their hard-earned money along with his thorough knowledge of
psychology and financial investing to select the best mutual funds for his
clients. The matchmaking involves three steps, including a questionnaire,
analysis of the results and recommendations.
The first step is to take
the 20-item investment personality questionnaire. Dr. Bruce then analyzes the
responses to develop an individualized investment personality profile. Using
that profile, Dr. Bruce chooses a hand-selected portfolio from the more than
10,000 choices available to fund investors. He then offers a customized,
one-page recommendation for the best mutual funds matching the
client’s investment personality.
Dr. Bruce's ability to analyze and
develop an investment personality profile relates to the concept that psychology
and money go hand-in-hand. “From couples going through a divorce, to new
investors wondering how to invest their hard-earned money, to individuals trying
to save for retirement, there is more and more research showing the important
link between psychology and money,” Dr. Bruce says. Understanding this link
between the psychology of money and investing in mutual funds is an essential
aspect of Dr. Bruce's analyses and matching of investors to their best mutual
fund choices.
For the introductory price of $19.99, anyone interested in
investing in mutual funds and receiving personalized recommendations can
utilize Dr. Bruce's service. “I wanted to offer the service at a reasonable
price so the general public could have access to mutual funds they might
otherwise pass up,” he says. The price for the service remains low mainly
because everything is done online, and therefore does not involve the overhead
costs that other financial service professionals charge.
Dr. Bruce has a
doctorate in psychology and earned two masters' degrees at Fordham University.
He is also designated a Chartered Mutual Fund Counselor by the College for
Financial Planning in Colorado. Besides being a Phi Beta Kappa, magna cum laude
college graduate and member of MENSA, Dr. Bruce's business/financial background
include Procter and Gamble brand management experience and corporate training
with Simon & Schuster (where he was an editor) and Pearson
Education.
In addition to his mutual fund expertise, Dr. Bruce is most
proud of his 1980 campaign to get a Best Actress Oscar award for Miss Piggy of
the Muppets, an achievement that landed him in the Encyclopedia Britannica and
was widely acknowledged by more than 40,000 letters of support from Miss Piggy
fans all over the world.
About FundMatchMaker.com:
Fund Matchmaker is
an online company that provides individualized investment advice to
those interested in investing in mutual funds. Through
in-depth research and analysis, Dr. Bruce matches the best mutual funds with the
client's investment personality. For more information about Dr. Bruce's
innovative mutual funds investment advice service, visit www.fundmatchmaker.com.
Contact:
Dr. Bruce Collin
Fund Matchmaker
201-662-9723
www.fundmatchmaker.com
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Source : http://www.prweb.com/releases/2005/4/prweb233319.htm