Multi-sourcing Internet Leads Big Dividends for PDL’s Loan Clients - Delaware PDL Marketing Out-producing Competitors Three to One
America's top payday-loan lead-generation firm is in the news again. This time by out-producing competitors three-to-one in lead generation for payday loan clients. Based on extensive phone surveys conducted with marketing managers at some of the nation’s largest payday loan providers, PDL Marketing, LLC was shown to deliver three times the number of qualified leads to their clients as nearest loan-application outsourcer.
(PRWEB) April 21, 2005 -- Executives at PDL attribute much of the company’s
success to their proprietary Internet lead-generating algorithms. The company
believes that by hiring some of the nation’s sharpest web programmers they are
able to stay one step ahead of other marketing firms.
It all adds up to
acquiring a better understanding what is driving the latest search and
directory-listing trends across the World Wide Web. In short, PDL
better-positions client sites and combs the Internet for fresh payday loan leads
each and every week.
And, as new search standards are introduced into
the market, PDL programmers constantly adjust the firm’s lead optimization
modeling techniques. The results speak for themselves. The firm has managed to
keep their lead generation trends moving upward, despite the increasingly
complex Internet marketing landscape.
According to PDL President Tom
Becks, “We hire the best and the brightest, and then we set them loose on the
search marketing world. These guys do nothing but eat, sleep and drink lead
generation for our clients. Here’s how we all see it at PDL: when we create new
payday loan success for our clients, we succeed, too, big time.
“Plus,
all we do is Internet marketing in this payday loan arena,” continued Becks. “We
can dedicate all our resources to staying ahead of a hard-charging learning
curve in Internet marketing. Our clients long ago realized it simply doesn’t pay
for them to try to duplicate what we can provide. They stick to their core
business of making payday loans. And we provide them next week’s crop of new
payday loan applications.”
Lenders who are utilizing PDL Marketing’s lead
generation services have seen dramatic increases in their loan volumes while
dramatically reducing their total marketing budgets, largely by eliminating so
called “conventional” Internet marketing techniques.
PDL utilizes a
mixture of PPC, SEO and other internet marketing strategies to encapsulate
search movement within the market and then hone-in on putting their clients
directly in front of payday loan searches. Thanks to these techniques, PDL is
regularly documenting in excess of 15,000 payday loan leads each day for it’s
clients.
Becks likes to think that the real key to their success is the
firm’s never-say-never attitude. "It's simple. We work harder", he says. "We’ve
got our people working our models seven days a week, 24 hours a day. No joke. It
ensures a constant stream of only the highest quality leads are delivered to our
network of happy customers.”
Based on recent results reported by their
clientele, it’s a system that’s working very well, indeed.
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Source : http://www.prweb.com/releases/2005/4/prweb231299.htm