Zweigle’s® Hot Dogs in Korea
A pilot shipment of Zweigle’s® Pork Hot Dogs is scheduled to depart this week for the Republic of Korea as the first step in a plan to make Zweigle’s® known worldwide as “The Best Hot Dogs on Planet Earth”™. This pilot shipment is intended to pave logistical and regulatory pathways so that regular, container shipments can begin as store locations are installed. White Hots International Incorporated, Zweigle’s Inc. and Pancom LLC have entered into an exclusive agreement to bring Zweigle’s®, the best hot dogs in America, to the Republic of Korea and Japan. Thereafter, other opportunities in Asia are anticipated, and the world may be the limit for their shared vision to make Zweigle’s® Hot Dogs an international love affair. The Zweigle’s® Pork Hot Dog currently being made for export to the Republic of Korea is a long and very tasty all pork hot dog (made only from select cuts of pork) developed specifically for national foodservice sale in the Republic of Korea. Also being exported to Korea is a special blend of Zweigle’s® “Hot & Spicy” Hot Dog Sauce. Identification of the prestigious, international convenience store that will launch sales of Zweigle’s® Hot Dogs in the Republic of Korea will be released later, as will other details.
Rochester, NY (PRWEB) November 28, 2004 -- White Hots International
Incorporated and Zweigle’s Inc. announce a pilot shipment of Zweigle’s® Pork Hot
Dogs is scheduled to depart this week for the Republic of Korea as the first
step in a plan to make Zweigle’s® known worldwide as “The Best Hot Dogs on
Planet Earth”™. This pilot shipment is intended to pave logistical and
regulatory pathways so that regular, container shipments can begin as store
locations are installed.
White Hots International Incorporated, Zweigle’s
Inc. and Pancom LLC have entered into an exclusive agreement to bring
Zweigle’s®, the best hot dogs in America, to the Republic of Korea and Japan.
After Zweigle’s® Hot Dogs become a new taste sensation across the
Republic of Korea, they are next expected to win the hearts of Japanese
consumers following a similar market introduction. Thereafter, other
opportunities in Asia are anticipated, and the world is the limit for the three
Companies shared vision to make Zweigle’s® Hot Dogs an international love
affair.
The Zweigle’s® Pork Hot Dog currently being made for export to
the Republic of Korea is a long and very tasty all pork hot dog (made only from
select cuts of pork) developed specifically for national foodservice sale in the
Republic of Korea. Also being exported to Korea is a special blend of Zweigle’s®
“Hot & Spicy” Hot Dog Sauce.
Identification of the prestigious,
international convenience store that will launch sales of Zweigle’s® Hot Dogs in
the Republic of Korea will be released later, as will other details.
In
1880, C. Wilhelm Zweigle and his wife Josephine opened a small sausage shop in
Rochester, New York. That was the humble beginning of what would lead five
generations of family to dedicate their lives to making Zweigle’s Inc. a
Rochester institution. Zweigle’s Inc. is a true American business success story.
It has endured through generations by making old fashioned quality, delicious,
and wholesome hot dogs and sausages using only select cuts of meat. After nearly
125 years of business, Zweigle’s Inc. represents one of America’s oldest sausage
makers and maker of the incredible White Hot Dogs (aka “Hots”) that are the
namesake of White Hots International Incorporated.
For the Republic of
Korea, Zweigle’s Inc. developed a special Pork Hot Dog to meet ingredient,
taste, size, package, and preparation specifications for national foodservice
sales in the Republic of Korea. Additionally, a delicious “Hot and Spicy”
Zweigle’s® Hot Dog sauce was specially made to accompany them. The taste
combination is expected to make South Koreans fall in love with Zweigle’s® at
first bite. And, what better product is there for Korea and the world to fall in
love with than the best of America’s favorite food?
James Vacanti,
Director of Marketing and Sales at Zweigle’s Inc., states: “Beginning exports to
Korea is a big step for any company, and it’s something we’re very pleased to be
accomplishing in concert with our Factory’s expansion project, which will vastly
improve our manufacturing capacity. While this is just the first step of many,
it’s very exciting. The Zweigle’s® Hot Dogs that we’ve developed for export to
the Republic of Korea are made only from select cuts of pork meat and are ideal
for a variety of preparation methods (including roller grill, flame or charcoal
broil, and steaming). They’re a delicious, wholesome and versatile hot dog that
we’re proud to call a Zweigle’s®.”
As for pricing, Vacanti states: “When
you bite into a Zweigle’s® Hot Dog what you taste is the result of over 124
years of perfecting and preserving the best example of America’s favorite food.
You simply cannot use the select meat ingredients and old fashioned dedication
to quality that we give our premium hot dogs and compete on price with cheaper,
less particular brands. We put the quality and integrity of our hot dogs first.
But, when you look at the premium quality of our hot dogs with their reasonable
price, we’re a true ‘value leader’ in the marketplace. And, food ‘value’ not
‘price’ is what I believe consumers should be concerned with. This is especially
true in today’s age when more and more consumers are beginning to take to heart
the old saying that ‘You are what you eat!’ The bottom line is that our new
Korean customers are going to have the benefit of falling in love with
Zweigle’s®, the best of America’s favorite food at a very reasonable
price.”
White Hots International Incorporated is the intermediary
responsible for forging the multi-company collaborative alliance between itself,
Zweigle’s Inc. and Pancom LLC. The Company has an exclusive agreement with
Zweigle’s Inc. that includes international business, including that with Pancom
LLC. Company founder and President, Nick Capanna, states: “Consumers in the
Republic of Korea will never view the fast food they’re eating the same after
they taste Zweigle’s® Hot Dogs. While the step we are taking this week is only a
pilot shipment, and it may be a couple of months before locations are installed
and the first large orders of product are underway, it’s hard not to get excited
about the road ahead of us. Can you imagine the smiles on millions of South
Korean faces as they bite into a delicious Zweigle’s® Hot Dog for the first
time? I believe Korea is going to fall in love at first bite with Zweigle’s® Hot
Dogs and this new found love will be a lifetime affair.”
As for the
marketing plan to get Zweigle’s® Hot Dogs into the mouths of South Korean
consumers, Capanna states: “Pancom LLC approached us with a national plan to get
Zweigle’s® Hot Dogs on a bun and into the hands of Korean consumers where they
shop and buy food to eat on the run. Customers will see, smell and be enticed by
the opportunity to enjoy a Zweigle’s® Hot Dog at convenience store locations
that they already frequent and trust. Call it a teaser, but we’ll leave
releasing additional details of where Zweigle’s® will first be served for later
announcement. We want to minimize consumer anxiety as we wait for store
locations to be installed.”
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Source : http://www.prweb.com/releases/2004/11/prweb180083.htm