Reader Rabbit to Teach Chinese Children English
Award-winning interactive computer games will teach the English language to pre-school and primary school children throughout The People's Republic of China
Los Angeles, CA (PRWEB) August 15, 2004 -- READER RABBIT, the #1 Reading
Software Brand in America, is being introduced in China to help Chinese children
with their English language education.
Sold in over 40 countries &
translated in 12 languages, Reader Rabbit has received the praise and
recognition of over 200 international awards including the Gold Award from
National Parenting Publications and the Distinguished Achievement Award from the
Association of Educational Publishers.
The pre-K through 4th Grade
interactive series, will be localized in China and supported with teacher
training, Internet assistance, television, text books, and educational
merchandising to help reinforce the value of Reader Rabbit lessons in Chinese
homes and schools.
“China is currently introducing a new educational
standard of excellence for English language education in primary schools, and
the quality and continuity of Reader Rabbit is being recognized as supporting
that excellence”, said Sander Johnson, president of American Television in China
(ATC) who licensed the China rights. “We are proudly implementing a complete
matrix of media support and cross-promotion to help launch Reader Rabbit
nationwide”.
ATC has a committed philosophy to teach the children of
China the English language with the world’s finest programs. With over 236,000
Kindergartens and 460,000 primary schools, it is an untapped market rich with
desire for the best America can offer.
The ATC Chinese partners have
demonstrated successful localization of The Discovery Channel multimedia
materials (52 VCD’s, 34 books and 34 interactive CD-ROM) by receiving Chinese
Government endorsement and school approval. “We have a unique ability to align
our multimedia with the new Chinese Educational Syllabus and reach the enormous
primary school market” said Michael R. Polin, CEO of ATC.
ATC will
showcase Reader Rabbit products and activities for the Chinese government and
media, at the International Forum on the Chinese Cultural Industry being held in
Shanxi, China, September 12-15. This year’s main themes and topics are animation
and children’s education and Reader Rabbit is being highlighted as a model of
international cooperation in this field.
Within a few years, ATC
believes the sales revenues of Reader Rabbit products in China could potentially
dwarf those of the U.S., due to the sheer size of the market.
“With the
increasing demand from Chinese parents and teachers for quality and continuity
in English language education,” Polin concluded, “Reader Rabbit is in a position
to become a mainstay in Chinese culture, by providing educational learning
materials that will help Chinese children in school and in
life.”
AMERICAN TELEVISION in CHINA (ATC) is a California corporation
dedicated to introducing the best of American education to the Children of China
through books, television, and interactive media.
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Source : http://www.prweb.com/releases/2004/8/prweb149686.htm