Send Them Your Love, the Chinese Way
WanArt unveils its "Chinese Characters" collection, a delightful new addition to the company’s popular Asian heritage–inspired line of greetings
New York, NY (PRWEB) July 9, 2004 -- At the tender age of six, while still a
student in first grade, Joyce Wan began her greeting card career. That's when,
encouraged by her parents, she submitted her design for a Christmas card
featuring two children building a snowman to the annual Boston Citywide Greeting
Card Design Contest. Her entry won first place, and was subsequently
mass-produced and sold through a major regional department store chain.
Two decades later, Wan is an acclaimed graphic artist who has turned
that early success into the inspiration for a line of greeting cards. These
cards delightfully combine charming characters of her own creation with concepts
and situations that pay homage to the Chinese culture and traditions of her
family.
"I've always had a hard time finding fun, culturally appropriate
greetings for my friends and family," says Wan. "After looking and looking for
Lunar New Year cards without much luck, I decided to make my own." The result
was WanArt's Zodiac Babiesä, a whimsical collection of greeting cards depicting
the 12 animals of the Chinese Zodiac.
The success of the Zodiac Babies
led Wan to expand her product line to include greetings for all kinds of sending
situations, from well-wishes and friendship, to Asian and Western holidays and
special occasions.
Now, WanArt's new Chinese Charactersä collection
features elegant Chinese calligraphy of words and phrases from, "Thanks" to
"Peace" to "Good Luck," all illuminated with decorative motifs inspired by the
traditional Chinese folk art of paper cutting. The meaning of the terms and
motifs contained in each card is explained on its back, transforming a simple
greeting into a cross-cultural encounter.
All WanArt cards measure 5.25"
x 5.25" and are printed on high-quality uncoated cardstock. Each card is
individually wrapped in a clear cellophane sleeve with a matching square white
envelope (special envelopes that do not require additional postage also
available), and carries a suggested retail price of $2.99.
The nation's
13.1 million Asian/Pacific Islander population has emerged as a potent consumer
force that commands over $400 billion in disposable income, and spends lavishly
on gift items that reflect and respect their cultural heritage; meanwhile, Asian
culture has become increasingly popular in American society at large, making
WanArt cards a suitable product for anyone.
Interested retailers and
distributors are encouraged to contact WanArt by phone, e-mail, or online
through http://www.wanart.com,
where a complete gallery of WanArt designs can be viewed.
Headquartered
in New York City, WanArt LLC is an independent designer and manufacturer of
Asian-inspired greeting cards. Cards are available for wholesale and retail
purchase through their website at www.wanart.com and at greeting card and gift shops worldwide.
WanArt is committed to providing their customers with high quality greeting
cards supported by integrity, creativity, and exceptional service.
For
further information, please call Joyce Wan, president, WanArt LLC, at
646.342.4818 or e-mail e-mail protected from spam bots.
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Source : http://www.prweb.com/releases/2004/7/prweb139845.htm