“Pulse on America” To Feature Lotte Co., Ltd.
Lotte Co. offers products from candy to chewing gums, as well as retail stores and hotels, while focusing on quality and originality.
Deerfield Beach, FL (PRWEB) October 15, 2004 -- New Line Media Solutions is
pleased to announce the selection of Lotte Co., Ltd., which will be featured in
a special half-hour format of its highly acclaimed television series, Pulse on
America.
The show will feature the history of the company, and a profile
of founder Takeo Shigemitsu. There will be a focus on all the elements of the
corporation, including its business sectors that produce candy, biscuits, ice
cream and chewing gums, as well as retail stores, an entertainment sector,
including theme parks in Seoul, hotels, golf resorts and two professional
baseball teams. There are also sugarless products to accommodate health needs.
The Lotte company has been a strong presence in the Far East, especially in
Japan and Korea, since its start in 1948 and is now the largest confections and
consumer goods company in Japan, occupying more than 60% of the chewing gum
market share in both Japan and Korea with its mighty “Good for Your Teeth”
Xylitol sugar-free chewing gum.
In June of 1948, Lotte started producing
chewing gum products. In the following years, the company expanded to include
Green gum and Cool Mint gum, using the logo it is known for, a South Pole
penguin. The gum was produced using natural chicle, more expensive than the more
commonly used sythetic vinyl acetate gum bases. In 1964, Lotte introduced Ghana
milk chocolate as well. In April 1993 Blueberry sugarless gum was introduced,
helping to start the popularity of low-calorie gums. Three years later, they
began producing Chocolate Zero, a sugarless milk chocolate.
In 1967,
Lotte Confectionery Co., Ltd., was established in Korea. The Lotte Hotel in
Seoul was opened in March of 1979, the largest hotel in Korea. Ten years later
they opened a successful shopping center in Seoul. During the 1970s, there was
rapid expansion and development in Korea, in both food industries and service
and tourism businesses. By the 1980s, Lotte ranked as one of the top ten Korean
conglomerates. Opened in July 12, 1989, Lotte World started the full-fledged
theme park era in Korea and is regarded as a world-class theme park similar to
Disneyland. About eight million visitors come to Lotte World each
year.
Lotte’s corporate leadership has focused on the importance of
integrity, quality, originality, customer-oriented service, and passion. Since
the very beginning, Lotte was keenly aware of what corporate responsibility
means: They offer a never-ending search for perfection, a policy of welcoming
guests with a smile, and policies that benefit society. Lotte’s founding
philosophy was that a corporation should contribute to amplifying a nation’s
welfare, and that became a legendary motto kept prominent by the company’s
employees.
Lotte has divisions for production, commercial sales, real
estate and life insurance, advertising, and more. The firm also was the number
one sales producer of gum products in Indonesia, and sells in China, Vietnam,
the Philippines, and Thailand as well. Thai Lotte produces hard candy as well as
gum at a Bangkok factory. In addition to the Far East facilities, there is a
factory in the U.S. (Michigan), which has just started marketing Xylitol gum in
the U.S. market, following its success in Japan, Korea and China. For more
information, see www.lotte.com.jp, www.lotteconf.co.kr and www.lotteusainc.com.
# # #
Source : http://www.prweb.com/releases/2004/10/prweb167680.htm