Dr. Seuss Goes To China
Interactive Dr. Seuss programs help Chinese children learn the English language
Los Angeles, CA (PRWEB) August 12, 2004 -- American children’s icon, DR.
SEUSS is being introduced to Chinese children through three popular interactive
CD-ROM titles that teach the English language, a priority for the Chinese
Government.
In America, "The Cat in the Hat" enjoys over 87% total
awareness amongst kids and parents, it is the 3rd most highly recognized
children's book character, and 1 in 4 children born in the U.S. receives Dr.
Seuss as their first book.
Two of the three interactive programs being
launched in China, Cat in the Hat, and Green Eggs & Ham are derived from Dr.
Seuss titles that are among the Top Ten best-selling children's books of all
time in the United States.
“Theodor Geisel originally created The Cat in
the Hat and other outlandish Dr. Seuss characters to improve the vocabulary of
American children after WW II”, said Sander Johnson, president of AMERICAN
TELEVISION in CHINA, Inc. (ATC) who has signed exclusive China licensing rights
for the educational multimedia titles, “and now we are introducing Dr. Seuss in
the popular interactive CD format to teach the children of China in the 21st
Century”.
The Chinese partners that are launching the interactive titles
and workbooks with ATC have demonstrated successful localization of multimedia
materials by publishing and distributing The Discovery Channel’s 52 VCD’s, 34
books and 34 interactive CD-ROM, all of which endorsed by China’s Ministry of
Education . “We have a unique ability to modify our multimedia to align with the
new Chinese Educational Syllabus,” added Johnson, “… and thus can significantly
contribute to educating the children of China both at home and in
school”.
“We are pleased to be offering a complete program of
cross-promotion involving publication, the Internet, teacher training, and
official endorsements to support the success of interactive Dr. Seuss in China”,
said Michael Polin, Esq. CEO and co-founder of ATC. “This will be particularly
helpful when integrated with multiple distribution channels for the school and
retail markets”.
ATC will showcase Dr. Seuss products and activities for
the Chinese government and media, at the International Forum on the Chinese
Cultural Industry being held in Shanxi, China, September 12-15. This year’s main
themes and topics are animation and children’s education and Dr. Seuss is being
highlighted as a model of international cooperation in this field.
Within a few years, ATC believes the sales revenues of Dr. Seuss
products in China could potentially dwarf those of the U.S., due to the sheer
size of the market.
Polin concluded, “Dr. Seuss has delighted and
inspired generations of Americans with innovative early-learning English
language education. Now with the increasing demand of Chinese parents and
teachers for better products and materials for teaching the English language,
Chinese children will have a chance to experience the joy of learning with Dr.
Seuss. We are happy to introduce this unique and whimsical world of language and
art to Chinese culture”.
AMERICAN TELEVISION in
CHINA (ATC) is a California corporation dedicated to introducing the best of
American education to the Children of China through books, television, and
interactive media.
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Source
: http://www.prweb.com/releases/2004/8/prweb148759.htm