Personalized Search Engine Attempts to Read Surfer’s Mind
KaZaZZ! Extends Search Possibilities With Upfront Personalized Search Suggestions
Dallas, TX (PRWEB) October 9, 2004 - Intelli-Match (Mind Reader), The
innovative new search technology (U.S. Patent #10/811,364) developed by KaZaZZ!
is taking the search consumer experience to a new level excellence. Since, its
low-key launch in April 2004, KaZaZZ! has seen a steady increase in new surfers
visiting its search engine on a daily basis to get personalized search
suggestions.
Intelli-Match (Mind Reader) gauges consumer’s search
interests based on their previous search patterns and provides related search
suggestions within the Mind Reader Search Box during subsequent visits to
KaZaZZ! For example, an initial search for “fantasy football” on KaZaZZ! would
generate sports related search suggestions during a consumer’s next visit to the
search engine. To keep pace with consumer's changing search interests, the new
technology continuously updates itself to match the consumer’s new search
interests. To avoid privacy concerns, the Intelli-Match (Mind Reader) search
technology has been designed to work without storing any personal search
information within its databases.
“Since April, we have seen a lot of
surfers using our site as a search engine as well as an entertainment site, ”
said Karl Hall, chief executive officer - KaZaZZ! “This week, many of our sports
surfers were greeted with the suggestion, “Tiger Woods Wedding”; web search
results for this topic, as well and others on KaZaZZ! include a list of relevant
web sites as well as related pictures.”
The KaZaZZ! Personalized Search
Engine features web, news, shopping, mp3 and picture search. These search tools
have been integrated together to provide a consistent high quality online search
experience.
About KaZaZZ!
KaZaZZ! is a media and technology company
founded with the purpose of creating content and tools that consistently
permeates the human spirit. The Company operates several search and advertising
related properties including the KaZaZZ! (general search engine), WaZaZZ!
(women’s search engine), MaZaZZ! (men’s search engine), eVertiser (pay-per-click
advertising network), KaZaZZ.net (contextual link exchange network) and Gurue
(traditional and online remnant advertising auction network). These sites
provide unique online tools and services for consumers and businesses around the
world. KaZaZZ! also operates an Idea Lab, which incubates innovative business
and creative ideas. KaZaZZ! is headquartered in Addison (Dallas),
Texas.
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Source : http://www.prweb.com/releases/2004/10/prweb166061.htm