Where Do African Americans Go On The Internet To Shop Online?
Where do 90% of all African American shoppers on the internet go to find African American related products to purchase online? The answer is Search Engines. Whether it is Google, MSN, AOL, Yahoo or one of the other commonly used search engines, African Americans conduct thousands of searches every day for African American related merchandise such as art, books, figurines, home décor, dolls, and hair care products at these websites.
Augusta, GA (PRWEB) February 6, 2005 -- Most African Americans who go to
search engines to perform searches for African American related products
generally find very few African American websites located at or near the top of
the search results listed. These top search listings are very important because
most searchers will only visit websites displayed in the top listings.
Now from an advertisers point of view, search engines whether PPC or
natural (free) listings produce a very attractive ROI (Return on Investment)
because the searches being conducted are by people actually looking to purchase
the products either right away or in the near future.
The majority of
these searchers are in a buying mode. This is the reason why people pay the PPC
fees and work hard to achieve a high ranking in the natural (free) listings.
Since the majority of African Americans online look for African American
related products in search engines, it is absolutely essential that African
American advertisers use an advertising vehicle that has a presents in the major
search engines. Whether this is with their own websites or a shopping website
that contains links to their websites.
Eric Brown, the founder of the
African American Art On-Line Store, www.brownhorizonsart.com, which is widely considered one of
the top African American art websites on the internet today recently created a
website for African American shopping.
The purpose of the website which
is titled “African American Shopping Today”, www.brownhorizonsshopping.com, is to provide a meeting place
for African American shoppers and African American merchants. Mr. Brown stated
recently “I understand that most African Americans go to search engines to
search for products when they are ready to make a purchase online.
Because I did not see any websites listed in the major search engines
that catered to African American shopping, I decided to create a website that
would help fill this void in the African American online community.
As
African American merchants, if we really want to succeed on the internet, we
have to understand that we must establish a presents where our customers go to
look for products online, which in our case, are the major search
engines.
Many people who sell African American products are not
established in the search engines either by PPC or natural listings; so my
website “African American Shopping Today” would allow these individuals to
advertise at major search engines without having to spend thousands of dollars
in the process for PPC charges and/or SEO(Search Engine Optimization) fees.
As a group, we must stop the idea and thought of working as individuals
and learn to work with one another for the overall success of everyone involved.
My hope is that this shopping website will be an example to others to think long
term and to solve problems common to a large number of people.
If African
Americans and other ethnic groups interested in African American related
products have a shopping website to go to that they can locate at search
engines, they will visit the website.
Currently advertising space can be
purchased for as little as $25.00 a month in our website directory which only
contains websites that primarily sell African American related products.
Most of the people that visit our website are ready to purchase items.
They are in the buying mode.”
If African American merchants are looking
for an affordable way to compete on the internet for African American customers,
they should visit the African American Shopping Today website at www.brownhorizonsshopping.com
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Source : http://www.prweb.com/releases/2005/2/prweb205734.htm