Co-founders of CRM Essentials LLC, Michael Thomas and Brent Leary, Featured Guest Speakers on CRM Talk Radio
CRM Essentials Co-founders discuss customer relationship management usage in minority business, identify reasons for the current state of affaris and present solutions to increase adoption and awareness.
Atlanta, GA (PRWEB) January 31, 2005 -- CRM Essentials LLC, a customer
relationship management consulting firm focusing on the small and mid-size
business segment, today announced the availability of a recent interview of
co-founders, Michael Thomas and Brent Leary, on Mondo Solution's Customer
Relationship Management (CRM) Talk Radio. The interview, hosted by Scott Davis
and Kate Schrader, featured a discussion on CRM awareness and adoption in
minority business enterprises, a $600 billion segment of the small and mid-size
business (SMB) economy.
Leary and Thomas, both national board members of
the CRM Association, received the prestigious CRM Magazine 2004 Influential
Leaders award for their efforts to increase adoption of CRM strategies and
technologies in the minority business community. The two have coined the phrase
“Community Relationship Management” as the new CRM and have created the CRM2
Project: Using Community Relationship Management to increase adoption of
Customer Relationship Management in the minority business community. “Now is the
time for minority businesses to employ CRM to effectively compete in the
marketplace”, says Leary. “The growth rate of CRM usage in the small and
mid-size market is growing at three times the rate of large enterprises. Most
minority-owned businesses live in the SMB segment,” adds Thomas.
CRM Talk
Radio is the new global voice of customer relationship management available over
the web. With guests ranging from the industry's leading voices, organizations
that deploy CRM tools, to the developers of technology, this live and archived
talk radio show creates an objective source for sales professionals and
management to realize CRM success. CRM Talk Radio broadcasts out of San Diego to
a broad range of listeners including CRM vendors, consultants, practitioners and
users.
Broadcast live on Wednesday, January 26 2005, the CRM Talk Radio
interview is available for immediate listening online at http://www.wsradio.com/crmtalk/January2005.htm.
About
CRM Essentials
An Atlanta based management consultancy, CRM Essentials
focuses on helping small and mid-sizes companies formulate and implement
effective customer-facing strategies and processes. CRM Essentials also assists
the application vendor community in understanding the value proposition of
building brand awareness for their products and services in the minority
business community, the fastest growing segment of the economy.
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Source : http://www.prweb.com/releases/2005/1/prweb201981.htm