Xenna Announces Breakthrough in Curl-Relaxing: Gradual Loss of Curl and Frizz Achieved Without Harsh Chemicals
Xenna Corporation recently launched an innovative hair gel and shampoo that dramatically increases styling flexibility. Since it contains no harsh chemicals, Curlaway™ Relaxing Gel and Shampoo work together to release curl gently and gradually, without breakage. Curlaway is ideal for all hair types, including African-Americans, Hispanics and Caucasians with curly or frizzy hair.
Princton, NJ (PRWEB) February 8, 2005 -- Xenna Corporation recently launched
its innovative hair gel and shampoo that dramatically increase styling
flexibility by gradually removing unwanted curl and frizz. Since they contain no
harsh chemicals, Curlaway™ Relaxing Gel and Shampoo release curl gently, without
breakage. Curlaway is ideal for all hair types, including African-Americans,
Hispanics and Caucasians with curly or frizzy hair who want bigger curls or a
sleeker, more polished look.
One customer wrote: "I am of mixed African
and Portuguese ancestry and have Latina type, but more tightly coiled hair."
After using Curlaway, her stylist said: "Oh, look, your hair has come back from
the dead. It is a miracle, we performed a miracle! It's very soft." Another
remarked, “Curlaway is so natural and yet straightens so nicely. I’ve used it
for four months and my hair is as smooth as silk!”
Curlaway Gel and
Shampoo were developed to work together to gradually take away curl and stop
hair from frizzing. The more Curlaway Gel is applied - either as a
leave-in/wash-out treatment, or a daily straightening conditioner - the more
hair lets go of unwanted curl, and changes to the loose curls, wavy texture or
straight hair desired. The gel's patented formula is safe on skin and leaves
hair softer, shinier, and easier to comb and style.
Curlaway Gel and
Shampoo are safe for all hair types, and so gentle they can even be used on
children's hair. The gel and shampoo also work great for men and those with very
short hair. Curlaway may be used on hair that has been previously-straightened,
permed or color-treated -the ingredients will not harm the scalp or cause any
loss of color, breakage or drying. Curlaway Gel is applied to hair for 4 to 9
hours (usually overnight under a plastic cap), then washed out and followed by
the Curlaway Shampoo. Or, it can simply be applied daily as a leave-in styling
gel between Curlaway shampoos.
Pamela Bissell, Director of Sales for
Xenna, describes Curlaway as a "one-step, safe and gentle method for softer,
straighter hair. Curlaway is for anyone who wants to style their hair more
easily and go for different looks. The results are gradual, however, and for
very curly hair, expect to use the products for three months before reaching
your 'perfect' hair goal. We tell customers to be patient and they will
definitely see their hair straighter, more lustrous and easier to style."
Curlaway also eliminates frizziness and knots in hard-to-manage hair, making
tight curls easy to comb through.
Curlaway Relaxing Gel and Shampoo will
be introduced to stores this fall. It is now available from Luminescence Catalog
and online at www.xenna.com, or
www.curlaway.com, or by
calling Xenna at 1-800-368-6003. The 6 oz. jar of gel and 4 oz. bottle of
shampoo are a 1-2 month supply ($29.95). As with all Xenna products, Curlaway
Gel and Shampoo are unconditionally money-back guaranteed.
Xenna
Corporation is a privately-held company which develops and distributes natural
personal care products for skin, hair and nails. Xenna manufactures all natural
NonyX® Nail Gel, a patented ethanoic acid gel for discolored nails that clears
nails by breaking down and exfoliating keratin debris, the source of nail
discoloration, Callex® Callus Ointment, a natural plant protease exfoliant for
calluses and dry, cracked heels and skin, Curlaway™ Curl Relaxer, a low-pH gel
for semi-permanent curl relaxation, 183® Topical Solution for Thin and Fine
Hair, an MSM-rich scalp treatment and stimulant, 183® Follicle Shampoo for thin,
fine and oily hair containing patented L-Toc, and all natural Ian Charles
Volumizing Gel for hair that is flat or hard to manage.
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Source : http://www.prweb.com/releases/2005/2/prweb205978.htm