thenewjane.com Introduces Blog Advertising Network for Women
Harnessing the power of blogging and the strength and influence of the female consumer, thenewjane.com creates unique advertising network for women
(PRWEB) January 31, 2005 -- thenewjane.com announces the launch of its blog
advertising network designed specifically with the female consumer and female
business owner in mind. Developed as the final product of an MBA Capstone
project at Cardinal Stritch University in Milwaukee, WI, thenewjane.com seeks to
develop a cost effective advertising method for women and those organizations
wishing to reach female consumers.
Statistics show that women are 51% of
the consumer market in the United States and in most areas worldwide. This
number is expected to increase significantly by the year 2020. 81% of the
purchasing decisions are made by women, and statistics show that women generally
control the family’s finances. Women are no longer a
niche market for organizations wishing to increase revenue; women are the
market.
There are over 4 million hosted blogs in operation. Of those 4
million blogs, blogs by women make up 56% of them. In addition, studies show
that women are less likely to abandon blogs than men. thenewjane.com offers
advertisers the benefits of advertising to the dominant blog community, and the
added bonus of knowing they are targeting members in the majority consumer
market.
thenewjane.com works much like a traditional banner exchange,
except publishers host small, non-intrusive text ads instead of banner ads.
Publishers can host one link in a text box, or up to 5 links in a text box --
making this one of the most flexible advertising services available. Publishers
receive free impressions for every impression displayed on their blog. Those
wishing to purchase impressions can do so for a very competitive price.
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Source : http://www.prweb.com/releases/2005/1/prweb203209.htm